90s Nostalgia: Iconic Brand Turns 30 with Sarah Michelle Gellar's 95 Shop
The 90s are back in a big way, and a brand name, celebrating its 30th anniversary, is leading the charge. Launched in 1995, the brand has brought iconic fashion and tech from the decade back to life, sparking nostalgia for those who lived through it and inspiring new generations with its authentic style.
The brand's journey began in 1995, a year that saw the birth of eCommerce and a vibrant fashion scene dominated by bright colors, platforms, and chokers. Meanwhile, in Mexico, the decade was defined by the music of legends like Café Tacvba, Gloria Trevi, Luis Miguel, and Selena Quintanilla. Globally, Madonna, Alanis Morissette, and Oasis ruled the charts, while Toy Story made history as the first fully computer-animated film.
To mark its 30th anniversary, the brand has launched the 95 Shop, a curated digital experience by none other than Sarah Michelle Gellar. This shop offers a chance to relive and reinvent the 90s, with iconic items from the era available for purchase. For those who grew up in the 90s, these objects are more than just fashion statements; they're living memories. For new generations, they're symbols of authenticity and style.
The brand's 30th anniversary celebration is not just a trip down memory lane; it's a testament to the enduring influence of the 90s. By blending analog and digital, the brand continues to shape the future of eCommerce, just as it did when it first started in 1995.
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