A&G Disestablishes Special Customer Technology Division, CeCo Digital as a Separate Entity
Cracking the Customer Experience Game: CeCo Digital, A&G's New Venture
Here's the deal, kids. You know Allen & Gerritsen (A&G), right? The marketing giants who've been slaying it for years? Well, they've just unveiled a fresh player in the customer experience game - CeCo Digital.
Now, the brain behind this bad boy is none other than Raj Heda, a Bain partner on a mission. His goal? Leading CeCo Digital's tech practice and helping marketers keep and grow their loyal customers beyond the sale.
So, what does CeCo Digital bring to the table? A cocktail of tech, digital products, and business systems, all served up to enhance the customer experience. The twist? An integrated system across communications, customer experience, and loyalty.
CeCo Digital operates independently from A&G, but these cats like to party together when clients need a combo of both agencies' services.
Ryan Mulloy, CeCo Digital's chief customer officer, spilled the beans, "It's not enough for marketing to get people in the door anymore." Seems like these folks are all about keeping customers hooked.
Now, here's where things get a bit hazy. There ain't much info on CeCo Digital out there. We tried digging, but we're mostly up against the vague whispers of other companies' moves, like May River Capital launching a flow control platform and Kyndryl going AI Private Cloud.
But let's talk generally about customer experience technology agencies. These guys usually offer services like:
- Digital Strategy Development: Helping businesses craft digital strategies that keep customers engaged.
- Experience Design: Creating engaging user interfaces and experiences across various platforms.
- Technology Implementation: Assisting with the integration of customer experience-focused technologies like CRM systems, AI tools, and analytics platforms.
- Content Creation and Management: Developing content strategies that line up with customer engagement goals.
- Data Analytics: Providing insights into customer behavior through data analysis to inform strategic decisions.
However, for the nitty-gritty on CeCo Digital, you'll need to hit up their official website or marketing materials. We're just spreading the word; it's on you to dive deeper and uncover the secrets. Stay tuned, because things are about to get exciting!
- CeCo Digital, as the new venture by marketing giants Allen & Gerritsen (A&G), has focused on integrating technology into their practice to help marketers retain and grow their loyal customers.
- As the twist in their offering, CeCo Digital provides an integrated system across communications, customer experience, and loyalty, aiming to keep customers engaged beyond the sale.
- Separate from A&G, CeCo Digital operates independently but collaborates with A&G when clients require a combined service from both agencies.
- In the business of improving customer experiences, CeCo Digital offers services such as digital strategy development, experience design, technology implementation, content creation and management, and data analytics to help businesses maintain customer engagement.
