Advertising agency R/GA elevates Fabiano Coura to the role of President for the Americas region.
Fabiano Coura, a seasoned industry professional, has taken on a new role as the President of the Americas at R/GA, a renowned global marketing and innovation agency. In this role, Coura is responsible for leading and overseeing the agency's operations and strategic growth across the Americas region.
Coura's responsibilities include driving innovation, enhancing client relationships, and expanding the agency’s market presence in North, Central, and South America. R/GA's offices, located in cities such as Austin, Buenos Aires, Calif., Portland, Santiago, and São Paulo, will fall under his oversight.
Coura will work closely with global chief executive officer Sean Lyons to drive innovation and collaboration across R/GA's regional offices. He believes that the synergies among different R/GA operations are crucial, emphasizing the importance of integration across the agency's regional offices. Each office, according to Coura, strengthens the others, creating a network of innovation and creativity.
While specific plans for office expansion or growth in the Americas have not been revealed, it is expected that Coura's role will involve driving growth and new business development in a highly competitive market. He is also expected to enhance client partnerships with major brands, ensuring R/GA's continued success in the region.
Despite the lack of detailed information about Coura's background and specific new responsibilities at R/GA, industry practice suggests that his role would typically involve setting the strategic direction for the agency throughout the Americas, leading regional leadership teams, and overseeing innovation initiatives to maintain R/GA’s positioning as a cutting-edge agency.
As Coura embarks on this new journey, he is poised to make a significant impact on R/GA's growth and success in the Americas. Further updates and details about his mandate and collaborative projects with Sean Lyons are expected to be announced in the near future.
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