Advertising agency R/GA names Ren Rigby as its inaugural Global Chief Brand Officer
Ren Rigby, a renowned figure in the graphic design industry, has been appointed as the first-ever Global Chief Brand Officer at R/GA. The news marks a significant return for Rigby, who previously served as Global Head of Brand at R/GA and co-founded R/GA's Business Transformation practice.
With over two decades of experience in the field, Rigby brings a wealth of knowledge and expertise to R/GA. His career has spanned various design powerhouses, including Pentagram London, True North, Landor, Interbrand, and most recently, Wieden+Kennedy, where he held global brand strategy roles.
Rigby's mandate at R/GA includes branding the agency's AI products and blueprint ecosystem, as well as elevating R/GA's new independent positioning and evolving its global brand identity. Tiffany Rolfe, Chair and Global Chief Creative Officer of R/GA, will oversee Rigby's work.
Rolfe expressed her excitement about Rigby's return, stating, "Ren's experience at the intersection of design and innovation will be invaluable in helping R/GA codify its brand for the AI era." She added, "Ren's ability to bring clarity, beauty, and purpose through design will ensure R/GA's brand and products stand apart with a distinctly human touch."
R/GA's recent acquisition of AI system design studio Addition underscores the agency's commitment to innovation and technological advancement. Since becoming independent, R/GA has invested heavily in talent, product development, partnerships, and acquisitions, positioning itself as a creative force uniquely positioned to shape brands for the intelligence age.
Throughout his career, Rigby has been recognised with numerous international accolades, including DDB's prestigious Bill Bernbach Award for Creative Brilliance. He has also served as a juror for top global design competitions such as Cannes Lions, D&AD, and The One Show.
Rigby's return to R/GA feels like coming home. "I am thrilled to be back at R/GA," he said. "Over the years, I've watched the agency continue to push boundaries and transform technological change into cultural breakthroughs that matter to people. I look forward to contributing to this mission and helping shape R/GA's brand for the future."
With Rigby's appointment, R/GA continues to cement its reputation as a creative powerhouse in the design industry. As the agency embarks on this new chapter, it does so with a renewed focus on innovation, design, and a distinctly human touch.
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