Advertising giant WPP recruits Rob Reilly for the role of Global Chief Creative Officer
In a significant move towards strengthening its creative strategy, advertising giant WPP has announced the hiring of Rob Reilly as its new global chief creative officer. Reilly, who previously held the position of global creative chairman at McCann Worldgroup, is set to take on his new role with immediate effect.
The appointment comes as part of WPP's ongoing turnaround plan, initiated by CEO Mark Read in 2018. This strategic move is intended to boost the company's creative output and form a key part of its recovery plan.
Before Reilly, John O'Keeffe held the role of global chief creative officer at WPP. O'Keeffe, who had a 12-year tenure with the holding company, departed WPP last year. His predecessor was Steve King.
In a new development, WPP has allocated £15 million ($20.48 million) per year for creative leadership until 2021. This investment in creativity is a strategic move aimed at bolstering WPP's creative output and is a significant part of the company's turnaround plan.
WPP's stable of agencies includes AKQA Group, Ogilvy, and VMLY&R, among others. The investment in creativity is expected to last until 2021 and will no doubt provide these agencies with the resources necessary to create innovative and impactful campaigns.
Reilly's tenure at McCann Worldgroup spanned from 2014 until his departure. His experience and expertise in the field are expected to bring fresh perspectives and a renewed energy to WPP's creative output.
With the addition of Rob Reilly to its leadership team, WPP is poised to take on new challenges and continue its journey towards a brighter future. The company's turnaround plan, which has already shown promising results, is set to continue with renewed vigour and a focus on creativity.
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