AIDA Cruises Revamps Pricing Model With Four New Booking Options
AIDA Cruises has revamped its pricing model, introducing four new booking options to cater to different travel preferences. The new system replaces the previous two-tier model and offers a range of services tailored to various budgets and needs.
The new pricing model includes two all-inclusive variants with different services. The 'Classic/Classic All In' tariff is available for selected trips and mirrors the previous news option, with cabin location determined by the shipping company. Meanwhile, the 'Light' tariff is exclusively offered for selected last-minute trips, targeting flexible bargain hunters with fewer inclusive services. For discerning travelers seeking a carefree experience, the 'Comfort All In' tariff offers an internet flat rate, the largest drinks package, and daily access to spa and sauna facilities.
The new course of the shipping company is evident in modernization measures on the comprehensively revised 'AIDAdiva', featuring additional suites and exclusive areas for suite guests. The new pricing model abolishes the previous news tariff but retains inclusive services such as buffet restaurants, entertainment, fitness offerings, and childcare. The 'Premium/Premium All In' tariff remains in place, offering desired cabin choice, daily water bottles, and an on-board chat for the entire trip duration.
AIDA Cruises is positioning itself more strongly in the premium segment, targeting travelers with a higher vacation budget. The new pricing model offers four booking options, catering to different travel preferences and budgets. With the modernization of the 'AIDAdiva' and the retention of popular inclusive services, the cruise line aims to provide a memorable experience for all its guests.
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