Amazon explores a new search function displaying items it doesn't stock.
Shop 'til You Drop with Amazon's New Feature!
Hey there! Amazon's got some exciting news for you shopaholics out there. They're testing a brand new feature that'll let you explore a wider range of products, even those not sold by Amazon!
Curious? Let's dive in!
Here's the lowdown: when you search for items on Amazon, you might now see listings from brands that Amazon doesn't sell directly. All you've got to do is tap the "See More" button, and presto, more listings from that specific brand appear. If the item isn’t available on Amazon, it'll let you know and guide you to the brand's website.
This feature is still in beta and only available to a select group of U.S. customers using the Amazon Shopping app on iOS or Android. Amazon plans on testing this feature with more U.S. consumers and brands based on user feedback, as per Rajiv Mehta, Amazon’s vice president of search and conversational shopping.
So, why is Amazon doing this? Well, they’re aiming to make your shopping experience as smooth and easy as possible. With this new feature, you can find exactly what you need, all from the comfort of Amazon's familiar site.
When you're redirected to a brand's website, the brand takes care of all the goods and services. However, some brands might opt for Amazon's Buy with Prime feature. This allows shoppers to enjoy Prime delivery benefits on their order, regardless of whether Amazon is selling the item directly or not.
Amazon's been making waves in the AI world lately, too. They recently redesigned their customer service chatbot, and reported a significant improvement in customer satisfaction scores – a 5% boost, in fact, thanks to a generative AI upgrade, as per their CEO Andy Jassy during an earnings call earlier this month. Last October, they added five visual search features to their platform, making it easier for customers to get faster and more accurate results.
Want more? Amazon's targeting shoppers of all budgets with their new feature and their vast selection of products. They added premium brands like Esteé Lauder, Oura Rings, Dolce & Gabbana Beauty, and Kate Spade New York, among others, to their site last year. They also introduced Amazon Haul, a collection of products priced under $20.
More companies are jumping on the AI bandwagon, focusing on personalization. Brands like Google, Wayfair, ThredUp, and Walmart are using tools like AI imagery, personalized homepages, product curation, and chatbots to boost their product discovery experience.
So there you have it! Amazon's taking your shopping game to the next level with their "Buy for Me" feature. Stay tuned for more updates!
Correction: A previous version of this article misstated which tool saw improved customer satisfaction. It was Amazon's customer service chatbot.
- This new feature, the "Buy for Me" option, is currently being tested by Amazon, allowing users to explore more products, even those not sold directly by Amazon, by tapping the "See More" button.
- Amazon aims to enhance the shopping experience of its users by offering this feature, enabling customers to find what they need more easily and efficiently from Amazon's familiar site.
- While shopping through this new feature, some items may not be available on Amazon, in which case, the customer will be redirected to the brand's website. Some brands, however, might opt for Amazon's Buy with Prime feature, offering Prime delivery benefits to shoppers.
- Amazon has been aggressively embracing technology, particularly AI, as demonstrated by recent updates to their customer service chatbot that led to a 5% increase in customer satisfaction scores.
- In addition to this new shopping feature, Amazon continues to expand its product offerings, targeting shoppers of all budgets by adding premium brands and a new section called Amazon Haul, featuring products priced under $20.
