Dive Brief:
- Amazon Announces AI-Generated Product Descriptions for Sellers: In a recent announcement, Amazon is implementing generative AI technology to aid sellers in creating detailed product descriptions, titles, and bullet points. The AI uses a few words from the seller to generate descriptions that can be edited or directly submitted to the Amazon catalog [1].
- Seller Response Positive: Sellers have tested this AI tool for several months, with a majority finding the AI-generated descriptions useful [1].
- Quality Enhancement for Customers: By using AI to create precise product descriptions, Amazon aims to help customers find the products they're looking for more easily [2].
Dive Insight:
Amazon's AI Advancements
Amazon introduces AI technology for crafting product descriptions, offering aid to sellers
Amazon's new AI-driven product descriptions are part of their growing reliance on technology. Earlier this year, they announced plans to use AI for summarizing product reviews from verified buyers [2]. The AI-generated listing feature is currently being tested with select US mobile customers, with a broader release expected soon [2].
This AI move is not solely designed for speed, but also to deliver more accurate product descriptions that better connect with customers. The new generative AI capabilities were revealed at Accelerate 2023, Amazon's annual seller conference [2].
According to Robert Tekiela, vice president of Amazon selection and catalog systems, Amazon's new generative AI models can infer product information through diverse sources of information, latent knowledge, and logical reasoning, resulting in a significant improvement in quality, performance, and efficiency [2].
AI in E-commerce: A Widespread Trend
Amazon is not the only e-commerce giant integrating AI into product descriptions. This month, eBay unveiled its "Magical Listing" tool, a feature that utilizes AI to let sellers extrapolate product details from images and generate product descriptions, streamlining the listing process [3].
AI External Tools
Apart from the internal AI tools provided by popular e-commerce platforms, sellers can also use external AI tools such as Grammarly's AI Product Description Generator and Shark Scribe's AI Product Description Generator [3][4]. These third-party tools assist sellers in creating SEO-friendly, high-quality product descriptions for various platforms, granting them a competitive edge.
[1] Amazon Users Test New AI-Generated Product Descriptions
[2] Amazon to Use AI for Summarizing Product Reviews; Enhances My Listing Tool for Sellers
[3] eBay Unveils "Magical Listing" Tool: AI-Driven Product Details and Descriptions from Images
[4] eBay's AI Advancements: Expanding Tools to Business Subscribers for Improved Selling Experience
- Aside from Amazon, other e-commerce giants like eBay are integrating artificial-intelligence into their product descriptions, such as the newly unveiled "Magical Listing" tool that generates product details from images.
- In 2023, Amazon showcased their new generative AI capabilities at Accelerate, their annual seller conference, aimed at enhancing the precision and quality of product descriptions, and improving customer connection.
- Besides the internal AI tools provided by e-commerce platforms, sellers can leverage external AI tools like Grammarly's AI Product Description Generator and Shark Scribe's AI Product Description Generator to create SEO-friendly, high-quality product descriptions for various platforms, gaining a competitive edge.
- Amazon announced the implementation of AI-generated product descriptions, titles, and bullet points using generative AI technology, aiming to help sellers create detailed product listings more efficiently while maintaining ease of editing for direct submission to the Amazon catalog.
- By using AI to create precise product descriptions, Amazon's new feature not only streamlines the process for sellers but also assists customers in finding the products they're looking for, enhancing quality and performance in the business sector as well as customer satisfaction.
