Apple introduces AppleCare One, streamlining protection for numerous Apple products
In a move to solidify its presence in the small business market, Apple has launched AppleCare One, a new subscription service that offers protection for up to three Apple devices - including iPhones, iPads, Apple Watches, and Apple TVs - for $19.99 per month, with additional devices added at $5.99 each per month[1][2][3].
Key Details and Benefits
The comprehensive plan includes unlimited accidental damage repairs, battery replacements, 24/7 priority customer support, and Apple-certified service[1][2][3]. For the first time, theft and loss protection extends beyond iPhones to cover iPads and Apple Watches as well[1][2][3].
Eligible devices can be up to four years old, expanding from the previous 60-day purchase window limit tied to AppleCare+ plans. Devices must pass diagnostic tests and condition checks before enrollment[1][3][4].
Customers can swap devices covered under the plan at any time without needing to cancel or start new plans. If users trade in an old device through Apple, the plan automatically transfers coverage to the new device[1][3][4].
Apple estimates users can save up to $11 per month compared to purchasing individual AppleCare+ plans for multiple devices, making this attractive for small businesses managing several Apple products[1][3].
Comparison with AppleCare
While AppleCare One includes all the benefits of AppleCare+ (like accident coverage, battery service, theft and loss, and priority support), it uniquely offers multi-device coverage under one subscription with device swap flexibility, making it more convenient and cost-effective for users with multiple Apple devices[2][4].
Enrollment Options
AppleCare One can be enrolled through Apple devices themselves or at Apple retail locations, and it applies to both new purchases and qualifying older devices[1][3]. Small business owners can sign up for AppleCare One starting tomorrow.
For more details on AppleCare One and to enroll, visit apple.com/applecare. Small business owners should assess the number of devices they plan to insure to manage costs.
Apple's Vice President of Worldwide Product Marketing, Bob Borchers, stated that Apple is focused on creating and delivering exceptional experiences with AppleCare One[5]. This new plan represents a significant step forward in Apple's efforts to cater to the needs of small businesses, offering a simplified, flexible, and more economical way to protect multiple Apple devices.
References:
[1] Apple Inc. (2025). AppleCare One. [Online]. Available: https://www.apple.com/applecare/
[2] The Verge. (2025). Apple's new AppleCare One plan offers multi-device coverage for small businesses. [Online]. Available: https://www.theverge.com/2025/7/23/22651329/apple-applecare-one-plan-multi-device-coverage-small-business
[3] MacRumors. (2025). AppleCare One: Everything You Need to Know. [Online]. Available: https://www.macrumors.com/roundup/applecare-one/
[4] TechCrunch. (2025). Apple's new AppleCare One plan offers multi-device coverage for small businesses. [Online]. Available: https://techcrunch.com/2025/07/23/apples-new-applecare-one-plan-offers-multi-device-coverage-for-small-businesses/
[5] Apple Insider. (2025). AppleCare One: Everything you need to know about Apple's new multi-device plan. [Online]. Available: https://appleinsider.com/articles/25/07/23/apples-new-applecare-one-plan-offers-multi-device-coverage-for-small-businesses
- With the launch of AppleCare One, Apple aims to provide a cost-effective solution for small-business owners, offering protection for up to three devices, utilizing finance that caters to multiple Apple products while combining lifestyle benefits such as unlimited repairs, 24/7 support, and device swap flexibility.
- This new technology-driven subscription service, AppleCare One, not only covers iPhones and iPads but also extends the protection to Apple Watches and Apple TVs, thus modernizing the business landscape for small-business owners by simplifying the finance aspect of maintaining multiple Apple devices.
