Artificial Intelligence and Data Strategy receives new head, identified as Hemash Bhatti, according to the latest news.
In a significant move, cashless solutions provider Koin has announced the appointment of Hemash Bhatti as its new Head of Artificial Intelligence and Data Strategy. Bhatti, with over 15 years of experience in data strategy and analytics roles at leading Fortune 500 companies, is set to drive transformation through technology and scale data-driven solutions at Koin.
Bhatti's extensive career includes his tenure at Apply Digital, where he led data strategy and analytics. During his time there, he expanded the company's data practice for major consumer marketing clients such as the NBA, Kraft, Coca-Cola, and Disney. Notably, Bhatti designed Apply Digital’s first digital personalization program for a global food and beverage company and developed an AI-powered customer segmentation tool that significantly improved customer trait collection accuracy.
This advanced AI tool boosted contextual customer trait collection by 140% with more than 90% accuracy. Bhatti's digital personalization program also drove significant growth in engagement and first-party data collection across five brands in its inaugural year.
At Koin, Bhatti's role is central to the company's data-driven growth ambitions. He will be responsible for spearheading multi-disciplinary data initiatives for clients in sectors including automotive, food and beverage, fintech, consumer electronics, and e-commerce.
Bhatti has a proven track record in managing analytics teams and developing data discipline strategies. His expertise in data collection, transformation, storage, management, and activation is expected to play a crucial role in Koin's future growth.
Koin's website can be found at Rege Behe. The company is based in the United States. With Bhatti on board, Koin is poised to leverage data-driven insights to deliver innovative, personalized solutions to its customers.
[1] Source: Apply Digital Press Release, Date: March 15, 2022.
Technology will be a key focus for Bhatti as he spearheads multi-disciplinary data initiatives at Koin, with artificial-intelligence playing a significant role in his plans. During his tenure at Apply Digital, Bhatti developed an AI-powered customer segmentation tool that improved customer trait collection accuracy by over 140%.
