Avito Tech acquires a food experimentation technology platform
In a significant move, Avito Tech, the tech subsidiary of Avito, has announced the acquisition of the product analytics platform Sigma from EXPF Consulting. This acquisition is poised to bolster Avito Tech's testing and analytics offerings, particularly its in-house platform, Trisigma.
Trisigma is a platform designed for A/B testing, dividing users into groups to determine which version of a website or app element is more appealing to the target audience. The implementation of Trisigma has significantly increased Avito Tech's experimentation capacity, with the number of experiments conducted per year rising from dozens to over 4000.
The Sigma product analytics platform, developed by a team of data science, business analytics, and high-grade backend developers, connects new feature testing with the analysis of their impact on business metrics. This acquisition is expected to aid Avito Tech in accelerating the development of Trisigma, potentially enhancing its capabilities in product analytics.
However, the exact impact on Trisigma remains unclear, as the specifics of the acquisition's influence on the development of Trisigma are not yet detailed. Further information about the relationship between Trisigma and Avito Tech's recent acquisition would be necessary for a precise understanding.
It is worth noting that Avito Tech already actively employs A/B testing in the development of its digital products, conducting over 4000 experiments last year. The Russian product analytics market, currently valued at around 1.5 billion rubles and home to approximately 400 companies, will likely benefit from Avito Tech's increased focus on product analytics.
Ivan Guz, managing partner at Avito, explained the implementation of Trisigma, but no new information about the deal between Avito Tech and EXPF was provided. The deal is in the process of closing, with the sum not being disclosed. Previously, Russian developers from Avito have shared their experience using their own Trisigma platform for A/B testing.
The acquisition of Sigma is set to position Avito Tech as a key player in the product analytics market, further strengthening its position as a leading digital solutions provider. As more details emerge, the implications of this acquisition for Avito Tech and the product analytics market will become clearer.
The acquisition of Sigma, a product analytics platform, will potentially enhance Avito Tech's in-house platform, Trisigma, by accelerating its development and possibly expanding its product analytics capabilities. As Trisigma is a platform designed for A/B testing, this deal could further solidify Avito Tech's role as a key player in the product analytics market.
