Betano, a gambling platform, is set to debut in the UK through collaboration between Kaizen Gaming and BVGroup.
In a move that marks Betano's official entry into the UK online betting scene, the renowned sports betting brand Kaizen Gaming has partnered with the experienced online gambling operator BVGroup. This collaboration, which began in 2024, brings Betano to the UK market with a strong focus on responsible gaming and innovative features.
Headquartered in Greece, Kaizen Gaming has been operating Betano globally since 2016. The partnership with BVGroup, based in Gibraltar, leverages BVGroup's advanced technology platform and operational expertise to ensure a smooth and compliant UK launch.
A Commitment to Responsible Gaming
BVGroup, known for its dedication to responsible gaming initiatives, aligns well with UK regulatory standards. This partnership enables Betano to incorporate responsible gaming features into its UK platform, providing a safer and more secure betting environment for its customers.
Betano also offers a dedicated Responsible Gambling section and tools designed to help players manage their betting behaviour. These measures are in line with the UK Gambling Commission's (UKGC) requirements, ensuring compliance and player protection.
Innovative Features for Enhanced Betting Experience
The partnership with BVGroup also brings several innovative features to Betano's UK platform. These include a wide range of niche sports betting markets, such as MMA, Gaelic football, and esports. Betano also offers bet builders and bet boosts, enhancing betting flexibility and engagement.
Competitive sign-up offers and ongoing promotions tailored to popular sports like football are also available. The use of BVGroup’s state-of-the-art platform technology ensures a seamless and responsive betting experience.
A Strong Partnership for a Successful UK Launch
This partnership positions Betano competitively in a mature and highly regulated market. By ensuring compliance, quality service, and an appealing sports betting product, the collaboration sets the stage for a successful UK launch.
Brent Almeida, Chief Commercial Officer of BVGroup, commented that the partnership with Kaizen Gaming is a significant step in bringing Betano to the UK market. He expressed his belief that their technology and operating capabilities will provide a safe and entertaining gaming experience.
Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, stated that the partnership with BVGroup is a top priority for Betano in entering the UK market. He emphasized that responsible gaming and supporting local sports communities will remain at the heart of Betano's initiatives.
With over 650 employees worldwide and a global headquarters based in Gibraltar, BVGroup is a privately-owned online gaming operator and B2B solutions provider with licenses in Great Britain, Gibraltar, Ireland, and Ontario. Kaizen Gaming, on the other hand, employs over 2,500 people across the globe and has been recognized as a leading player in the global sports betting and gaming industry.
In 2023, Kaizen Gaming received several awards, including five trophies in a single year at the EGR Operator Awards. The premium Betano brand, owned by Kaizen Gaming, is now launching in the UK through this partnership with BVGroup.
This partnership is set to revolutionize the UK online betting scene, combining Betano's global brand recognition with BVGroup's proprietary technology and UK operating experience. With a strong focus on responsible gaming and innovative features, Betano is poised to offer an unparalleled betting experience in the UK market.
Read also:
- AI Inspection Company, Zeitview, Secures $60 Million Funding for Expansion
- Future of Payments: If the U.S. regulates stablecoins through the GENIUS Act, according to Matt Hougan
- Ongoing trade friction as the American administration levies fresh import taxes on goods arriving from China
- Exciting Activities and Productive Tasks You Can Perform on Any Personal Computer
