Campus gaming organization, SIS, signs agreement for continuous competitive gaming partnership with Genius Sports
In a significant move for the competitive gaming industry, Sports Information Services (SIS) and Genius Sports have agreed to a distribution deal, set to deliver a boost to the integration and official distribution of competitive gaming data and betting content.
Under this partnership, SIS will supply its Competitive Gaming product to Genius Sports, covering both esoccer and ebasketball. The deal allows for regular short-form contests between skilled gamers, adding a new dimension to betting markets beyond traditional sports.
The agreement is particularly noteworthy as it expands access and market opportunities, particularly in the US betting sector. Sportsbooks like Hard Rock Bet will now be able to offer betting markets on esports and virtual competitive gaming, bridging the gap between competitive gaming and mainstream sports betting infrastructure.
Specifically, the deal enables the integration of head-to-head competitive gaming content, including markets for virtual football and esports, diversifying betting options significantly. Genius Sports, known for securing exclusive data rights for sports betting, partnering with SIS, a key distributor of esports and virtual sports content, creates a more streamlined and officially sanctioned data pipeline for competitive gaming betting markets.
This partnership is expected to improve the reliability and legitimacy of esports betting, elevate fan engagement, and attract more investment and innovation in the competitive gaming ecosystem. It signifies an important step in formalizing, expanding, and monetizing competitive gaming within the global betting industry, making these markets more accessible and integrated into established sports wagering platforms.
For SIS, this deal is the latest in a series of significant distribution agreements, enhancing its reputation as an essential partner to leading global players in the industry. The SIS Competitive Gaming library boasts over 150,000 annual live events, providing a wealth of content for Genius Sports to distribute to its sportsbook network.
Genius Sports, a global leader in official sports data and technology, will significantly boost the breadth of its offering with the addition of SIS Competitive Gaming. Produced entirely in-house, SIS Competitive Gaming has integrity at its core, ensuring a reliable and legitimate data pipeline for the competitive gaming betting markets.
In summary, the partnership between SIS and Genius Sports is set to revolutionise the competitive gaming industry, making it more accessible and integrated into the global betting industry. With the addition of SIS Competitive Gaming, Genius Sports will be able to offer a wider range of betting options to sportsbooks and lotteries around the world, enhancing the visibility and commercial viability of competitive gaming content.
- Through the collaboration between SIS and Genius Sports, sportsbooks like Hard Rock Bet can now offer betting markets on esports and virtual competitive gaming, integrating these markets more seamlessly into traditional sports betting infrastructure.
- The deal between SIS and Genius Sports will diversify betting options significantly, as it enables the integration of head-to-head competitive gaming content, including markets for virtual football and esports, into Genius Sports' distribution network.
