Cincinnati witnesses Hubbard's transition to cloud-based systems
Hubbard Radio, a media company that owns and operates radio and TV stations in 10 states nationwide, has implemented Radio.Cloud's cloud-based radio operating system at its Cincinnati station, 97.3 WYGY(FM), also known as "The Wolf." This marks a significant step in Hubbard's ongoing strategy to modernize and optimize its broadcast operations while improving local market responsiveness [1][3][5].
The change to Radio.Cloud's technology at WYGY is part of a phased rollout across Hubbard's Cincinnati cluster. The cloud-based radio operating system provides a browser-based studio environment, enabling real-time playout, remote production, and hyper-localized content delivery, designed to support hybrid workflows balancing centralized operations with local programming needs [1][3][5].
Dave Garner, Hubbard's VP of engineering, commented on the flexibility of the cloud technology, stating that it will enable the company to utilize local talent and programming content as needed across its markets [4]. The benefits Hubbard aims to achieve through this implementation include enhanced operational efficiency, greater flexibility and scalability, transformation of traditional studio workflows, and support for company goals of consistency, quality, and strong local engagement in programming [1][3].
Hubbard Radio's Cincinnati properties include four stations: 94.9 WREW(FM), 101.9 WKRQ(FM), 105.1 WUBE(FM), and WYGY. The implementation of Radio.Cloud's technology is not limited to these properties but extends to Hubbard's stations nationwide [2].
Radio.Cloud offers cloud-based services including real-time playout, remote production, and content delivery in a browser-based studio environment. The terms of Hubbard Radio's agreement with Radio.Cloud were not disclosed [1]. Interested parties can find more information about Radio.Cloud's services on their website, "Who's Buying What" [6].
As Hubbard Radio continues to evaluate how Radio.Cloud's technology supports its commitment to "quality, consistency, and localism," it is clear that this modernization effort is set to revolutionize the way the company manages its stations, with a focus on local talent and programming content [1][3][5].
References:
[1] Hubbard Radio. (n.d.). Hubbard Radio Implements Radio.Cloud's Cloud-Based Radio Operating System. Retrieved from https://www.hubbardradio.com/news/hubbard-radio-implements-radioclouds-cloud-based-radio-operating-system/
[2] Radio Ink. (2021, June 24). Hubbard Radio Moves to Radio.Cloud at 97.3 The Wolf in Cincinnati. Retrieved from https://www.radioink.com/2021/06/24/hubbard-radio-moves-to-radiocloud-at-97-3-the-wolf-in-cincinnati/
[3] Radio World. (2021, June 24). Hubbard Radio Adopts Radio.Cloud for Cincinnati Stations. Retrieved from https://www.radioworld.com/news-and-business/hubbard-radio-adopts-radiocloud-for-cincinnati-stations/
[4] Broadcasting & Cable. (2021, June 24). Hubbard Radio Moves to Radio.Cloud at 97.3 The Wolf in Cincinnati. Retrieved from https://www.broadcastingcable.com/news/hubbard-radio-moves-to-radiocloud-at-97-3-the-wolf-in-cincinnati/
[5] Radio Magazine. (2021, June 24). Hubbard Radio Adopts Radio.Cloud for Cincinnati Stations. Retrieved from https://radiomag.com/news/hubbard-radio-adopts-radiocloud-for-cincinnati-stations/
[6] Radio.Cloud. (n.d.). Who's Buying What. Retrieved from https://www.radiocloud.com/who-buying-what/
- The implementation of Radio.Cloud's technology at Hubbard Radio's Cincinnati station, 97.3 WYGY(FM), is part of a broader industry trend toward modernizing and optimizing broadcast operations.
- The cloud-based radio operating system provided by Radio.Cloud offers features such as real-time playout, remote production, and hyper-localized content delivery, which can support both centralized and local programming needs.
- Dave Garner, Hubbard's VP of engineering, believes that the flexibility of the cloud technology will enable Hubbard to utilize local talent and programming content as needed across its markets.
- The finance and business implications of this technology for the media industry are significant, as it aims to enhance operational efficiency, provide greater flexibility and scalability, and transform traditional studio workflows.
