Circle K Names MediaCom as First Global Media Agency
Circle K has appointed MediaCom as its global media agency of record, marking the first time the convenience store chain has consolidated its media planning and strategy under one agency worldwide. This decision follows a thorough six-month review process involving 18 agencies.
Fou Brown, previously serving as Global Account Director for Circle K at MediaCom, will lead the new partnership. MediaCom's responsibilities will encompass a wide range of services, including media planning, global and regional media strategies, integrated media consulting and buying, consumer insight, and measurement. This appointment will see MediaCom serving as Circle K's sole media agency partner across the U.S., Canada, and Europe.
Circle K's appointment of MediaCom as its global media agency of record signals a significant step towards streamlining the company's media operations on a global scale. With MediaCom's extensive experience and expertise, Circle K looks forward to enhancing its media strategies and consumer engagement across key markets.
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