Cloud-based news platform Wolftech gets bought by Avid
Avid Acquires Wolftech Broadcast Solutions to Enhance News Production
Avid Technology, a leading provider of solutions for the media and entertainment industry, has announced the acquisition of Wolftech Broadcast Solutions. This move is aimed at strengthening Avid's position in the news, sports, and live-production market.
Based in Bergen, Norway, Wolftech specializes in cloud-based multiplatform planning and publishing news-production solutions. Its software platform already integrates with Avid MediaCentral, and the acquisition is expected to enable a seamless integration of Wolftech's multiplatform planning, collaboration, and publishing capabilities with Avid's solutions.
The integration is intended to empower news organizations, enabling them to rapidly deliver stories through multiplatform amplification. It is also expected to increase efficiency and improve remote collaboration, as well as help customers break down silos, centralize communication, optimize team collaboration, and future-proof technology.
Arne Berven, CEO of Wolftech, is enthusiastic about the acquisition's potential for innovation. He believes that the integration will bring significant benefits to Wolftech's customers, who include prominent names such as CBS, the BBC, CBC, ITN, and RTL. Existing Wolftech customers will also benefit from Avid's global scale for customer support and professional service.
Peter Nöthen, the CEO of Wolftech who spoke about the acquisition, expressed his excitement about the deal. He believes that the integration will enable news organizations to adapt to evolving audience demands and deliver high-quality content across digital platforms more efficiently.
Wellford Dillard, CEO of Avid, is equally thrilled about the acquisition. He believes that the integration of Wolftech and Avid is a significant step forward in delivering best-in-class solutions to the media and entertainment industry.
For more information about the acquisition, visit https://connect.avid.com/avid-wolftech.html. Subscription to the TV Tech Newsletter, the professional video industry's #1 source for news, trends, and product and tech information, is available below.
The acquisition underscores Avid's commitment to deliver best-in-class solutions and aims to change the game for news production teams. It is expected to enhance Avid's presence in the news, sports, and live-production market, and pave the way for a more efficient and collaborative future in news production.
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