Cohesity Announces a Fresh Partner Initiative
Cohesity Unveils New Partner Program to Boost Growth and Profitability
Cohesity, a leading provider of data management solutions, has announced the launch of the Cohesity Aspire Partner Program, a unified framework designed to accelerate the growth and profitability of technology partners in the evolving data management market.
The program, supported by TD SYNNEX, a critical global distributor for Cohesity, is a testament to Cohesity's commitment to its partners across three dimensions. It is designed to offer a modern, integrated, built-for-scale experience, starting with a centralized, easy-to-use portal.
The Cohesity Aspire Partner Program caters to all partner types, including Resell, Manage, Integrate, Distribute, OEM Hardware, Embedded OEM, Technology Partners, and Cloud Marketplace. Partners can qualify for Premier, Preferred, or Associate tier levels, each with corresponding benefits tailored to partner engagement and growth.
One of the key features of the program is the competitive margins and performance-based incentives at every stage of the sales cycle. These incentives include partner-sourced deal rewards, joint go-to-market execution, co-selling, co-branding, pipeline sharing, and marketing/demand generation resources.
The program also provides role-based learning opportunities and exclusive Cohesity Accreditations, allowing technical professionals to earn multiple certifications demonstrating Cohesity data management mastery for real-world environments. The Cohesity Aces program recognizes top technical partner experts with privileged access to hands-on virtual labs and advanced resources.
Partners can expand their services and revenue streams through professional services, authorized training partner certification, or building new solutions with Cohesity as Professional or Elite technology partners. The program is future-ready, designed for partner growth, adapting to evolving customer demands and emerging technologies like AI, while delivering trusted, secure data management solutions.
The Cohesity Aspire Partner Program simplifies how partners engage with Cohesity, offering a clear path for partners to engage with Cohesity's full range of solutions. It is a key accelerator for partners shifting to subscription-based offerings, and it features an authorized distributor component aimed at bringing more value to Cohesity resellers. The program is designed to empower faster growth, profitability, and opportunities in the competitive market.
In conclusion, the Cohesity Aspire Partner Program offers comprehensive engagement tools, educational resources, financial incentives, and flexible partnership models designed to accelerate technology partners' growth, technical strength, and profitability in the evolving data management market.
Partner types in the Cohesity Aspire Partner Program range from Resell, Manage, Integrate, Distribute, OEM Hardware, Embedded OEM, Technology Partners, and Cloud Marketplace, signifying a broad collaboration of businesses in the industry. The program's supportive framework, including competitive margins, performance-based incentives, and educational resources, demonstrates a convergence of finance, technology, and business interests to foster partner growth and success in the data management market.
