Collaboration between Blee and the Public Ensures Compliant Interactions with Clients Regarding Communications
In a significant move, regtech company Blee has announced a partnership with multi-asset investing platform Public. This collaboration aims to enhance and streamline Public's marketing review process as it scales its offering.
The partnership will see Blee's AI-powered compliance platform embedded into Public's marketing workflows, providing a more robust regulatory framework for the platform. Blee's AI tools will help monitor and ensure adherence to complex financial regulations around communications, reducing risks of non-compliance and improving overall regulatory oversight.
Guy Shahar, the Founder and CEO of Blee, expressed his enthusiasm for the partnership, citing Public's mission as a key factor. The partnership comes a month after Blee's successful collaboration with Marqeta.
Public offers a wide range of investment products, and companies like it face challenges in communicating clearly and fairly to customers while ensuring regulatory compliance. Blee's technology provides a solution to these challenges by offering an AI-driven compliance platform that automates oversight, reducing compliance risk, and ensuring adherence to financial regulations across communications.
Approval flows for different products will be established with Blee's technology, providing a complete audit trail for every review to help ensure compliance. Public also offers a proprietary AI layer, Alpha, that provides investors with fundamental data and custom analysis.
The partnership between Blee and Public is not just significant for Public but also for Marqeta, which will integrate Blee's real-time risk detection, configurable approval flows, and monitoring capabilities into its internal go-to-market process. Marqeta will also use Blee's risk detection technology to support third parties and partners in its ecosystem.
The debut of Blee's platform was at a conference, although the specific conference was not mentioned. The role of Blee in this partnership is to leverage its AI-powered compliance technology to enhance regulatory compliance, particularly in marketing communications and related activities. This integration of AI-driven compliance solutions into Public’s platform strengthens the regulatory safeguards in marketing, providing a more robust framework that benefits both the platform and its users by maintaining transparency and trust in marketing messages.
Public has raised more than $300 million from investors including Accel, Tiger Global, and Will Smith's Dreamers VC. The company offers investors the ability to create portfolios using stocks, ETFs, cryptocurrencies, options, bonds, and retirement accounts.
The photo used in this article was taken by Tyler Prahm and is available on Unsplash.
[1] Blee press release, "Regtech Company Blee Partners with Multi-Asset Investing Platform Public," [date], URL [4] Public press release, "Public Raises More Than $300 Million from Investors," [date], URL (accessed [date])
- The partnership between Blee and Public not only strengthens the regulatory compliance of Public's marketing communications but also benefits Marqeta, as they plan to integrate Blee's real-time risk detection and AI-powered compliance technology into their internal go-to-market process.
- The integration of Blee's AI-driven compliance platform into Public's offering will provide a robust regulatory framework, addressing the challenges faced by companies like Public in communicating clearly and fairly to customers while ensuring regulatory compliance in the dynamic realm of technology-driven finance and business.
