Comscore Taps Friedman for Pinnacle Data and Measurement Role
Frank Friedman, a seasoned industry veteran with a career spanning agency, research, publishing, and client leadership, has been appointed as the new Chief Data and Analytics Officer and Head of Measurement at Comscore.
Friedman's extensive experience includes pivotal roles within key industry measurement organisations such as the Media Rating Council (MRC), the Coalition for Innovative Media Measurement (CIMM), and the Video Advertising Bureau (VAB).
At the MRC, Friedman played a significant part in the accreditation of television measurement products, emphasising the importance of transparency and interoperability in data sets. He was a vocal critic of incumbent standards like Nielsen’s, which he believed did not allow for direct data comparisons, a fundamental issue in the industry.
In the realm of CIMM, while specific achievements were not detailed, Friedman was recognised as an executive speaker in CIMM-related events, indicating an active role in discussions about innovating media measurement approaches and cross-platform intelligence.
Friedman's involvement with VAB and collaborators like CIMM underscores his engagement with industry efforts to advance video advertising measurement accuracy amidst evolving media environments.
In his new role at Comscore, Friedman will focus on cross-platform measurement and advanced data analytics, driving initiatives like unified content measurement and innovative person-based audience metrics for connected TV (CTV). This strategic push towards enhanced measurement solutions reflects Comscore's commitment to meeting the needs of the shifting advertising landscape.
Jon Carpenter, Comscore's CEO, expressed delight at Friedman joining the executive team. Carpenter believes that Friedman's perspective will be valuable during Comscore's transformation. Carpenter also expressed his belief that Friedman's appointment is a pivotal moment for the ecosystem.
Friedman's previous roles include working at Publicis Groupe on improving efficiencies in planning and buying, and at station group E.W. Scripps Co., where he advocated for the consolidation of data organization into a single holistic group for both National and Local divisions.
Friedman has also been named as the new chief data and analytics officer and head of measurement at Comscore, a role he is excited to take on as he shapes the next era of omnichannel measurement at the company.
[1] www.comscore.com/about/leadership
[2] www.cimm.tv
[3] www.mrc.org
[4] www.vab.com
[5] www.ewscripps.com
- As the new Chief Data and Analytics Officer and Head of Measurement at Comscore, Frank Friedman will leverage his extensive experience in data-and-cloud-computing technology to focus on cross-platform measurement, driving initiatives like unified content measurement and innovative person-based audience metrics for connected TV (CTV).
- In his role at Comscore, Friedman's primary focus will be on advanced data analytics, setting the stage for innovative spectrum-of-content measurement within the ever-evolving media landscape.
- With his appointment, Comscore strengthens its media presence and showcases its commitment to improved video advertising measurement, a quest previously aided by his collaborations with organizations such as the Video Advertising Bureau (VAB) and the Coalition for Innovative Media Measurement (CIMM).
