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In a recent webinar led by Autovista Group's directors Christian Schneider and Christoph Ruhland, the topic of Chinese automotive brands entering the European stock market today was discussed in detail. The webinar, titled "Cracking the code: Chinese EV brands entering Europe," considered what these brands are doing well and where improvements could be made.
One of the brands that stood out during the discussion was Leapmotor. The company is expected to launch two more models based on European requirements, and they have already made a significant stride with the Deepal S07. This model will initially be sold through 20 dealerships in the UK, with plans to expand to 50 locations by the end of 2022.
Autovista24 special content editor Phil Curry found unique features in the Deepal S07, such as an interior camera capable of capturing driver's gestures and a voice assistant capable of issuing warnings and responding to questions. He summarized the Deepal S07 as a car built for family experience, designed for those who prefer a clutter-free lifestyle, with an attractive price point for the premium feel it offers.
However, Curry also noted that at higher speeds, the Deepal S07 can feel slightly fidgety. Despite this, the steering feels precise, and the suspension is designed to absorb road imperfections at lower speeds while preventing leaning while cornering.
Another brand making its mark in Europe is Jetour, a brand from Chery. Jetour will start selling three Internal Combustion Engine (ICE) models in Poland from November 2022, including the X70, the Dashing, and the T2. Jetour aims to have 30 dealerships across Poland by mid-2026.
Aftersales and services are particularly important for used-car buyers in Europe, as noted in the webinar. Schneider emphasized the importance of having a clear, unique selling point and a strong brand image for success in the European stock market today. A strong dealer network is crucial for brands looking to bring their models into Europe.
Chinese car brands such as MG Roewe and BYD have been making significant strides in Europe, especially in Germany. Their success strategies include leveraging heritage (MG Roewe's British connection), focusing on electric vehicle technology (BYD's strong EV lineup and long-range models), and aggressively expanding product offerings across all segments, from entry-level e-scooters to luxury cars. This expansion is also driven by overcapacity and price pressures in the Chinese domestic market, making Europe a strategic and prestigious testing ground where proving reliability and performance helps gain customer and investor trust.
Leapmotor is also set to start building cars in Spain from 2026. The company's entry into the European stock market today is a testament to the growing interest of Chinese automotive brands in expanding their presence in Europe. As these brands continue to innovate and adapt to European requirements, we can expect to see more of them making a significant impact in the European automotive market.
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