Cost Analysis of Explainer Videos - Determining the Expense for Custom Professionally Produced Video Content
The cost of producing a high-quality custom explainer video can vary significantly, with prices ranging from as low as $2,000 for simpler projects to over $15,000 per minute for more complex ones. This article provides an in-depth look at the factors affecting the production costs of these videos.
For animated explainer videos, North American studios typically charge between $2,000 and $15,000+ per minute, depending on factors such as animation style, voiceover needs, and production quality. If you're working with a production studio, the cost can be between $4,000 and $25,000 per minute.
Several factors contribute to the cost of producing a high-quality explainer video. Firstly, the length and style of the video play a significant role. Longer videos or more complex animation styles are more expensive. Secondly, the choice of studio or service provider can impact the cost, with high-end studios charging more due to their experienced professionals and advanced technology.
The level of production quality, including voiceovers, scriptwriting, and post-production editing, can also increase costs. High-quality voice actors, custom animations, and detailed editing can add to the overall expense. Revisions and the strategic approach to the video content can also influence the cost, with videos designed for top-of-funnel marketing requiring more budget.
Some studios offer subscription models that can include a range of services for a fixed monthly fee, helping to manage costs over time. For instance, Creamy Animation offers flexible, three-tier packages that fit bootstrap budgets or broadcast-quality ambitions, with no hidden fees.
The cost of frame-by-frame character animation is higher due to its time-consuming nature and the requirement of highly skilled animators. Each extra minute of video requires an additional 60-80% to the budget. North American studios bill $100-$250 per production hour for crew and equipment.
The cost of music is another factor to consider. Royalty-free scores cost $20-$200, while commercial tracks need sync licenses that can cost $5,000-$50,000 if aired on TV or used in paid ads. Eastern European or Asian teams may cost 30-50% less but may require more oversight across time zones.
It's essential to note that the cost of closed captions, audio description, subtitles, and translation varies by studio. Creamy Animation, for example, offers these services as part of their packages.
In conclusion, the cost of a high-quality custom explainer video depends on various factors, including the length and style of the video, the service provider, the level of production quality, the number of revisions, and the music costs. It's crucial to consider these factors when budgeting for a custom explainer video project.
In the realm of animated explainer videos, the cost per minute can range from $2,000 to over $15,000, depending on the animation style, voiceover needs, and production quality – a factor influenced by technology and the expertise of the studios involved, thus reflecting the finance aspect. Moreover, the choice of studio or service provider, as well as the selected level of production quality, can significantly impact the overall lifestyle and business expenses, particularly for long videos or those requiring complex animation styles.