Daily Discourse Study: Television Remains Leading Influence on Americans' Day-to-Day News Discussions
In the grand ol' city of NYC, it might not be the end of the road for good ol' broadcast television just yet. Buckle up, digital natives, because contrary to popular opinion from the streaming and connected TV sectors, good old local broadcast news still rules the roost when it comes to shaping the discourse of everyday Americans on the issues that matter most.
This striking revelation stems from a study conducted by GfK/NIQ on behalf of the Television Bureau of Advertising (TVB), an organization that champions U.S. local commercial TV stations. The aim? To delve into the role of media in stimulating conversations among folks from diverse demographic groups, political parties, races, and ethnicities.
So what did they dig up? Well, here's the scoop:
- TV is the undisputed champion: With an impressive 80% of respondents engaging in daily discussions about news covered by local broadcast TV newscasts, TV clearly reigns supreme as the discussion driver, whether it's about the breaking news, politics, weather, sports, traffic, or local news. As compared to streaming platforms, social media, print, radio, podcasts, or direct mail, TV outshines all contenders.
- In the digital age, local TV takes the cake: When it comes to discussions about news of the day, local TV websites and apps emerge as the most impactful digital options.
- Broadcast TV's credibility game is strong: The study also found that broadcast TV was the primary news source for respondents. Participants deemed local broadcast news assets as the most shareworthy, trustworthy, and believable across key age demographics, high-net-worth homes, and consumer categories.
- Social media, meet the fake news cold shoulder: On the flip side, social media was considered the least trustworthy and believable, with a strong association to rumors and misinformation.
- Pro sports' streaming struggle: Whether you're a fan of professional or college sports, people strongly prefer linear TV as their viewing source over streaming platforms.
- TV unites us all: Political affiliations notwithstanding, TV emerged as the biggest influence on daily news conversations among respondents.
- Emotional connection, FTW: Respondents reported a strong emotional bond with their local TV news, reinforcing TV's relevance and power in shaping not only the conversations but also consumer behavior.
For additional details on this exciting study, you can check out the TVB website.
So there you have it, folks – broadcast TV is still a force to be reckoned with, commanding the conversations that shape our world. In a digital age brimming with choices, it's clear that TV stands the test of time, striking a chord with viewers across the land and remaining a vital part of our daily lives.
- In contrast to streaming platforms and connected TV sectors, local broadcast news continues to dominate discussions among Americans on a wide range of topics, according to a study conducted by GfK/NIQ on behalf of the Television Bureau of Advertising (TVB).
- The study found that television, particularly local broadcast TV newscasts, is the undisputed champion when it comes to stirring conversations about breaking news, politics, weather, sports, traffic, and local news.
- In the digital age, local TV websites and apps have been identified as the most impactful digital options for discussions about news of the day.
- Local broadcast news assets are deemed the most shareworthy, trustworthy, and believable across various age demographics, high-net-worth homes, and consumer categories.
- Social media, on the other hand, is perceived as the least trustworthy and believable source of news, with a strong association with rumors and misinformation.
- Whether political or sports-related, linear TV is preferred over streaming platforms for viewing professional and college sports, and TV remains the biggest influence on daily news conversations among respondents, transcending political affiliations.
