Data Specialist proficient in Stripe, Mixpanel, Google Analytics, GA4, Google Optimize, Hotjar, and WordPress for growth analysis purposes
WPMU DEV, a leading company specializing in WordPress plugins, hosting, site management tools, and support, is on the hunt for a skilled Growth Analyst to join their dynamic team. This role focuses on using data analysis to optimize user acquisition, engagement, conversion, and retention across various platforms.
As a Growth Analyst, you will be responsible for providing actionable insights and recommendations to cross-functional teams to support product and marketing decisions. Your key responsibilities will include:
- Collaborating with teams and stakeholders to understand business needs and define growth objectives.
- Utilizing analytics platforms such as Mixpanel and GA4 to track user behavior, identify trends, and measure the effectiveness of marketing campaigns or product changes.
- Analyzing payment and subscription data from Stripe to assess revenue streams and customer lifecycle.
- Leveraging Google Optimize for A/B testing to improve website or product user experience and conversion rates.
- Monitoring and reporting on KPIs with dashboards and detailed reports for decision-makers.
- Recommending data-driven changes to marketing, sales funnels, or product to drive growth.
In addition to these responsibilities, you will collaborate with the marketing team, assist in the development and optimization of landing pages, and support the integration and optimization of marketing automation tools with analytics systems.
To excel in this role, you should possess strong analytical and quantitative skills, excellent communication skills, a high level of English proficiency, and self-motivation. Ideal candidates will also have hands-on experience with the tools listed: Stripe for payment data, Mixpanel and Google Analytics (including GA4) for product usage and behavior analytics, Google Optimize for experimentation, and WordPress for content/product familiarity.
The company offers a competitive compensation and benefits package, including rejuvenation time-off, 28 days of paid leave per annum (up to 35 days), and opportunities for paid travel to attend WordCamps and other industry conferences. Long service leave (3 months off paid) is offered after 10 years of service.
Moreover, the work environment is flexible, and you'll have limitless learning opportunities by working with cutting-edge tech stacks and a diverse, talented team. WPMU DEV operates in a growth-oriented culture, making it an exciting place for a Growth Analyst to contribute to the success of their products.
So, if you're ready to take on a challenging and rewarding role, apply to be WPMU DEV's Growth Analyst today!
As a Growth Analyst at WPMU DEV, you will utilize cutting-edge tools like Mixpanel, GA4, Stripe, Google Optimize, and WordPress to analyze user behavior, optimize user acquisition, engagement, conversion, and retention, and provide actionable insights to support product and marketing decisions. With a focus on data-driven changes, you will collaborate with cross-functional teams, leverage analytics platforms, and optimize marketing automation tools to drive growth.
