Day One Recap at CES 2024: Participation of Volkswagen, BMW, Hyundai, Kia, Bosch, Continental, Texas Instruments, INFINITI, HARMAN, Cepton, LG, Continental, Garmin, ASKM, IAC, Panasonic, Schaeffler, and Mapbox
The Consumer Electronics Show (CES) 2024 has brought a wave of innovation to the automotive industry, with several key players showcasing their latest technologies aimed at enhancing safety, intelligence, and overall driving experience.
Semiconductors for Enhanced Safety and Intelligence
Texas Instruments (TI) has unveiled a new line of semiconductors designed to improve automotive safety and intelligence. The AWR2544 77GHz millimeter-wave radar sensor chip is one of the new additions, promising to revolutionize the way vehicles perceive their surroundings.
AI Integration in Voice Assistants
Volkswagen has integrated the AI chatbot ChatGPT into its IDA voice assistant, aiming to provide drivers with a more intuitive and personalised in-car experience. Cerence, another AI technology provider, has collaborated with Volkswagen to introduce this AI chatbot at CES 2024.
ADAS & AV Functions Showcased
LG, in partnership with Magna, is demonstrating Advanced Driver-Assistance Systems (ADAS) and Autonomous Vehicle (AV) functions at the event. The partnership aims to push the boundaries of automotive technology and create a safer, more efficient driving experience.
Electronics Solutions for a Unified Cabin
Garmin is showcasing its Unified CabinTM suite of automotive electronics solutions, designed to integrate various in-car systems for a seamless user experience.
New Lidar Technology
Cepton, Inc. has unveiled its new flagship automotive lidar, the Ultra, at CES 2024. Lidar technology is crucial for autonomous vehicles as it helps them navigate and perceive their environment.
Electric, Hydrogen, and Software-Driven Transformations
Hyundai has presented a hydrogen-powered, software-driven transformation beyond mobility applications, signalling a shift towards cleaner and more efficient energy sources. Bosch, on the other hand, is focusing on electric, hydrogen, and software vehicle technology, introducing Robo-Valet Charging.
Partnerships and Collaborations
Panasonic has announced a High-Performance Compute (HPC) system and a partnership with Klipsch for INFINITI. HARMAN is ready for automotive with its line of products, a relationship with Samsung, and in-car payments with Ignite.
Innovative Vehicle Concepts
Kia has introduced the PBV Modular Vehicle with Concept PV5, while Yangfen Electric Vehicle Interior Concept includes Active Smart Seat and Center Instrument Panel.
Autonomous Driving Systems and Vehicle Sensor Technologies
Several companies, including Bosch, Mobileye, and Infineon Technologies, are actively collaborating and developing autonomous driving systems and vehicle sensor technologies. While no specific joint venture for autonomous vehicle control collaborations has been named, innovations in radar and imaging technologies are being showcased, with a focus on advanced driver-assistance systems (ADAS) and Level 3 automation. Bosch and Mobileye are working on critical components like system-on-chips and imaging radar for automated driving scheduled for deployment starting in 2028.
Indy Autonomous Challenge (IAC)
The Indy Autonomous Challenge (IAC) is making news at CES 2024, with its Next Gen Autonomous Vehicle taking centre stage.
Mapbox's Navigation SDK features MapGT AI Voice Assistant, adding another layer of convenience to in-car navigation systems.
BMW is showcasing a digital customer experience with remote driving, personal assistant, games, and AR features, aiming to redefine the future of driving.
In conclusion, CES 2024 is a testament to the rapid advancement of automotive technology. With numerous companies showcasing their innovations, it's clear that the future of driving is on the horizon.
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