Design-oriented pop-up retail outlet, Sigma, debuts in London this coming September
Sigma Opens First UK Pop-Up Store in London
Sigma, the Japanese manufacturer renowned for precision-engineered cameras and lenses, is opening its first UK pop-up store in Bloomsbury, London. The store will run from 13 to 22 September 2025 and aims to showcase Sigma's blend of technical innovation and design-led craftsmanship.
Visitors to the pop-up store will have the rare opportunity to see, touch, and shoot with recent Sigma gear, including the award-winning Sigma BF camera. Each BF camera is built entirely at Sigma's sole factory in Aizu, Japan, with a unibody chassis milled from a single block of aluminum. The camera has been celebrated for its minimalist design, powerful full-frame sensor, and intuitive handling. In 2025, it won the Monocle Design Award for Best Camera and the TIPA World Award for Best Full Frame Professional Camera.
The store will also feature Sigma's full range of high-performance stills and cine lenses. Notable cine lenses include the Sigma I-series cine lenses, which are highly regarded for their design and performance. Specific lens models highlighted for 2025 include the Sigma 300-600mm F4 DG OS | Sports, the Sigma 28-105mm F2.8 DG DN, the Sigma 24-70mm F2.8 DG DN II, and the Sigma 28-45mm F1.8 DG DN. These lenses are part of Sigma's broader cine and photography lens lineup known for exceptional optics and versatility.
Attendees can bring their own cameras or borrow Sigma equipment, including the BF and I-series lenses, subject to availability. Sigma is also hosting six free photo walks during the week led by professional photographers, open to all skill levels.
Kalum Carter, a photographer, filmmaker, creative director, and writer, has been focusing on photography books, curation, and photo editing for over 10 years. His work highlights the power of visual storytelling and fosters an appreciation for the impact of photography. His guides to the best compact cameras and the best mirrorless cameras are available for readers to check out.
For further details about the Sigma pop-up store, visit the official Sigma pop-up webpage. The store's opening marks an exciting time for photography and filmmaking enthusiasts in the UK, offering a unique opportunity to engage with Sigma's innovative and award-winning products.
- Sigma, famous for precision-engineered cameras and lenses, will showcase their blend of technical innovation and design-led craftsmanship in their first UK pop-up store in Bloomsbury, London.
- Visitors can get a rare opportunity to see, touch, and shoot with the award-winning Sigma BF camera during the store's operation from 13 to 22 September 2025.
- The Sigma I-series cine lenses, recognized for their design and performance, will also be featured in the pop-up store, along with a range of high-performance lenses such as the Sigma 300-600mm F4 DG OS | Sports.
- Attendees can utilize their own cameras or borrow Sigma equipment, including the BF and I-series lenses, subject to availability.
- Sigma is hosting six free photo walks during the week led by professional photographers, catering to all skill levels.
- Kalum Carter, a seasoned photographer, filmmaker, creative director, and writer, will be focusing on photography books, curation, and photo editing during his time at the pop-up store.
- News outlets covering technology, sports, wildlife, lifestyle, and more are encouraged to attend and review the Sigma products on display.
- The store's opening marks a significant moment for photography and filmmaking enthusiasts in the UK, emphasizing a unique opportunity to engage with Sigma's innovative and award-winning products.
