Digital rewards program debuts for Nutriasia's DVU, managed by Snipp, in the Philippines
In an exciting development, Snipp Interactive Inc., a leading global company in the loyalty and promotions sector, has partnered with NutriAsia, a prominent food and beverage company in the Philippines, to launch a new rewards program. This program is set to drive consumer engagement, build loyalty, and generate actionable insights for the Digital Ventures Unit (DVU) of NutriAsia [1].
The rewards program is based on a receipt-validation system that utilizes Snipp's OCR technology. This system allows customers to earn points for qualified purchases of NutriAsia's iconic brands, such as Datu Puti, Silver Swan, UFC, Mang Tomas, and Golden Fiesta, among others [2]. Customers can register on a dedicated branded microsite, upload their purchase receipts from participating retailers, and collect points that can be redeemed for local-branded gift cards, incentivizing repeat purchases and brand loyalty.
The program is integrated into Snipp's proprietary SnippCARE platform, which offers various modules for running long-term and short-term programs and promotions. Key components include SnippLOYALTY, a full-scale modular loyalty engine that offers flexibility in deploying loyalty programs, and SnippWIN, a solution that addresses the implementation and compliance difficulties of offering games of chance and skill on a global basis [3].
Moreover, the program includes simple and seamless onboarding, receipt-based validation, reward points, exciting redemptions, and a program enhancement roadmap. Snipp Interactive Inc. also provides NutriAsia with advanced analytics and reporting capabilities, offering brand- and category-level insights, basket-level purchase analysis, and intelligence on purchase frequency, spend patterns, product mix, seasonality, and competition [4].
These insights will help NutriAsia's Digital Ventures Unit to fine-tune marketing strategies, retarget customers more effectively, and build personalized experiences. The General Manager for the Digital Ventures Unit of NutriAsia, Ampy Rio, stated that the rewards program reflects their commitment to rewarding everyday purchases and creating richer brand experiences [2].
Snipp Interactive Inc.'s EVP- EMEA & APAC, Mario Invernizzi, expressed excitement about partnering with NutriAsia to deliver a dynamic consumer rewards program that combines simplicity, scalability, and intelligence [1]. The program aims to drive brand engagement, build customer loyalty, and generate consumer intelligence, ultimately benefiting both companies and consumers alike.
[1] Snipp Interactive Inc. (2022). Snipp Interactive Inc. Announces Launch of New Rewards Program for NutriAsia, Leading Food and Beverage Company in the Philippines. Business Wire. [2] NutriAsia (2022). NutriAsia Launches New Rewards Program with Snipp Interactive Inc. PR Newswire. [3] Snipp Interactive Inc. (2022). Snipp Interactive Inc.'s SnippCARE Platform: A Comprehensive Solution for Loyalty and Promotions. Snipp Interactive Inc. [4] Snipp Interactive Inc. (2022). Snipp Interactive Inc.'s SnippWIN: A Global Solution for Games of Chance and Skill. Snipp Interactive Inc.
- The new rewards program, a collaborative effort between Snipp Interactive Inc. and NutriAsia, is centered around tech-based receipt validation, utilizing Snipp's OCR technology.
- Leveraging Snipp's proprietary SnippCARE platform, the program aims to drive consumer engagement in the gaming sector by offering points for buying NutriAsia's notable brands.
- The program's data-driven approach will provide NutriAsia's Digital Ventures Unit with AI-powered insights, enabling them to fine-tune marketing strategies and create personalized experiences.
- The rewards program, integrated into the SnippCARE platform, also includes modules for managing various promotions and loyalty programs, such as SnippLOYALTY and SnippWIN.
- The business partnership is expected to benefit both companies by generating digital intelligence, bolstering customer loyalty, and enhancing consumer experiences in the finance and technology sectors.
