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Digitas Introduces Branded Content Production Studio, Known as Digitas Pictures

Marketing agency Digitas reinforces its focus on entertainment by debuting Digitas Pictures, a branded content production studio, at its 18th annual NewFronts presentation.

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Digital marketing company Digitas reinforces its goal in entertainment by publicly introducing...
Digital marketing company Digitas reinforces its goal in entertainment by publicly introducing Digitas Pictures, a branded content production division, at the 18th annual NewFronts gathering.

Digitas Introduces Branded Content Production Studio, Known as Digitas Pictures

Unleashing Creativity: Digitas Debuts Branded Content Studio, Digitas Pictures

Get ready for some exciting, culture-shattering content! Digitas, the crack team behind your favorite brands' ads, has just launched Digitas Pictures - an all-new branded content studio. This move formalizes Digitas' longstanding investment in brand-led entertainment, showcasing their commitment to telling impactful stories that resonate with audiences.

The timing couldn't be better, as Digitas launches Digitas Pictures during their 18th annual NewFronts participation. As a founding member of this prestigious event, Digitas is honoring its legacy by making an exclusive announcement, shared with ADWEEK. The studio has been years in the making, and now it's ready to create long- and short-form stories that'll steal the spotlight, not just on Hulu, Peacock, and Max, but in the hearts of millions.

Leading the charge is Mark Book, Digitas' EVP and head honcho of content, who describes Digitas Pictures as the go-to destination for game-changing content with a purpose. Although the studio has been in development since 2019, it all started with groundbreaking projects like "A Woman's Place" - a touching film about gender inequity in professional kitchens, funded by the Crafty Industry King, KitchenAid.

But Digitas isn't stopping there. They're building a team of creative geniuses, strategic minds, producers, and media experts, expanding from a dozen to an impressive 20 dedicated staffers by early 2026.

Digitas Pictures is a creative powerhouse, not just a production partner. It serves as a gateway for brands looking to venture into the entertaining world. The studio's network spans across Digitas' parent company, Publicis Groupe, and partners like Vox Media, Imagine Entertainment, Shondaland, and CAA.

When it comes to financing and content development, Digitas Pictures is shaking up the game with innovative models, such as equity participation and co-promotional rights for long-form content. Although specific details about these deals are being kept under wraps, rest assured that brands are already raking in the benefits, from buzzworthy media coverage to increased product sales tied to featured films.

What's next for Digitas Pictures? They're on a mission to innovate, with plans to explore original IP development, new streaming partnerships, and theatrical releases. Although some projects are still hush-hush, Mark Book confirmed that Digitas is currently working on a major feature film set for 2027, courtesy of a prominent studio writer and production partner.

So, brace yourself for the future of branded content! As Mark Book puts it, "There's just a whole universe of things that a six-second or 15-second ad can't."

Sources:[1] Dan Goldstein. (2023, April 18). Digitas Pictures is here, and CEO Mark Book wants to compete with entertainment content. ADWEEK. Retrieved from https://www.adweek.com/creativity/digitas-pictures-is-here-ceo-mark-book-wants-to-compete-with-entertainment-content/

[2] Jake Ciccolini. (2023, April 18). NewFronts 2023: Digitas Pictures drops trailer for 'Forbidden Flavor,' inspired by Flonase's allergy journey. The Drum. Retrieved from https://www.thedrum.com/news/2023/04/18/newfronts-2023-digitas-pictures-drops-trailer-forbidden-flavor-inspired-flonases

  1. Digitas Pictures, the new branded content studio by Digitas, is poised to create a wave in the entertainment industry, making a notable entry during their participation at the annual NewFronts event.
  2. The studio, a culmination of years in development, boasts a team of creative experts and strategic minds, aiming to expand from a dozen to an impressive 20 staffers by early 2026.
  3. Digitas' commitment to brand-led entertainment is evident in their innovative financing models, such as equity participation and co-promotional rights for long-form content, driving buzz and increased product sales for their clients.
  4. Aside from partnering with Vox Media, Imagine Entertainment, Shondaland, and CAA, Digitas Pictures is forging new relationships in the industry, with plans to develop original IP, negotiate new streaming partnerships, and potentially explore theatrical releases.
  5. With a major feature film slated for 2027, Digitas Pictures appears to be a game-changer in the world of branded content, breaking barriers between advertising and entertainment.

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