Dominant Force in Georgia's Pharmaceutical Market: PSP Takes the Lead in Pharmacy Sector
PSP Pharma: The Dominant Force in Georgia's Pharmaceutical Market
PSP Pharma, a pioneering pharmaceutical company established in 1994, has been the leading player in Georgia's pharmaceutical market since 2013. The company's dominance is attributed to its strong brand awareness, consumer trust, wide market coverage, and high-quality standards and certifications.
According to a consumer research conducted by ACT Research in 2025, PSP Pharma is the first choice for 42% of consumers when listing familiar pharmacies[1]. The research involved over 5,000 respondents across Georgia, with 96% of consumers spontaneously mentioning PSP Pharma when thinking about pharmacies in the country[1].
The company's strong brand awareness is reflected in its high Top-of-Mind (TOM) awareness, with 42% of respondents naming it first among familiar pharmacy chains[1]. This widespread recognition correlates with 74% of consumers using PSP’s services and 37% choosing it as their primary pharmacy[1].
Consumer trust is another key factor that reinforces PSP Pharma's market leadership. Consumers are likely to recommend PSP Pharma to others, a testament to the company's reputation and the quality of its services.
PSP Pharma's success is also rooted in its ability to deliver convenience to consumers. The company prioritises convenient locations, affordable prices, promotions, and professional pharmacist service, all of which are essential factors for consumers when choosing a pharmacy[1].
PSP Pharma's historical foundation and distribution network have played a significant role in its growth. The company was Georgia’s first official distributor of European medicines and maintains partnerships with over 100 pharmaceutical manufacturers that comply with Good Manufacturing Practice (GMP) standards, supporting a robust product range and supply chain[1].
Quality certifications are another area where PSP Pharma stands out. The company holds the international ISO 9001:2008 quality management certification since 2008, a unique achievement in the Caucasus region for pharmaceutical networks[1]. PSP Pharma also consistently passes GDP (Good Distribution Practice) audits, ensuring high standards in quality management and distribution.
In addition to its physical branches, PSP Pharma runs an e-commerce platform for online sales and home delivery services, further expanding its reach and convenience for consumers. The company operates over 350 branches across Georgia and employs more than 5,000 people[1].
PSP Pharma is also at the forefront of technological advancements, being the first pharmaceutical company in Eastern Europe to implement Microsoft Dynamics 365 Business Central and LS Retail fully[1].
In conclusion, PSP Pharma's dominance in the Georgian pharmaceutical market is a result of its commitment to quality, consumer satisfaction, and continuous innovation. The company's strong brand awareness, consumer trust, wide market coverage, and high-quality standards and certifications have positioned it as the go-to pharmacy for many Georgian consumers.
[1] Source: ACT Research (2025)
- PSP Pharma, with its dominance in the Georgian pharmaceutical market, has expanded its services to incorporate technology, making it the first pharmaceutical company in Eastern Europe to implement Microsoft Dynamics 365 Business Central and LS Retail fully.
- In addition to its physical presence, PSP Pharma boasts an e-commerce platform that enables online sales and home delivery services, reflecting the company's commitment to convenience and innovation in the realm of business and technology.
