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Dubai-based Holo secures new funding to expand its digital mortgage service platform

Financing secured: Holo, a digital mortgage platform based in Dubai, has obtained undisclosed funds from the Dubai Future District Fund (DFDF) and Hambro Perks Oryx Fund in a pre-Series A round. The round, which Holo declared was oversubscribed, is a follow-up to a seed round worth seven...

Dubai-based Holo secures new investment to expand its digital platform for home loans
Dubai-based Holo secures new investment to expand its digital platform for home loans

Dubai-based Holo secures new funding to expand its digital mortgage service platform

Dubai-Based Digital Mortgage Platform Holo Secures Funding for Expansion

Holo, a digital mortgage platform headquartered in Dubai, has recently secured funding for its expansion plans. The exact amount and details of the funding rounds were not disclosed in the available search results.

The startup, which was founded in 2020 by Michael Hunter and Arran Summerhill, boasts almost 25 years of combined experience in the mortgage industry. Holo operates by integrating backend algorithms with over 20 UAE banks to provide real-time mortgage eligibility checks and personalized mortgage offers, combining technology with human expertise to accelerate the mortgage process.

Regarding expansion plans, Holo is expected to leverage Dubai’s standing as a global launchpad for smart real estate to further enhance and possibly expand its tech-driven mortgage solutions. The platform is positioned within Dubai's booming proptech ecosystem, which is rapidly adopting digital transformations like blockchain titles, VR walkthroughs, and AI contracts, suggesting that Holo aims to grow its presence in the United Arab Emirates and expand its footprint across the GCC, starting with Saudi Arabia.

Holo's expansion plan remains focused on the MENA region, where it believes its products can have the greatest impact on fast-growing property markets. The startup promotes itself as an all-in-one homebuying platform offering free mortgage help and concierge guidance, also facilitating agent connections through its HUB, indicating a business model that supports scaling through digital and agent networks within the UAE market.

The funding round was led by Dubai Future District Fund (DFDF) and Hambro Perks Oryx Fund. Ali Qaiser, Partner at Hambro Perks Oryx Fund, expressed excitement about backing Holo and their transformation of the proptech sector in the region. The Middle East's pioneer digital mortgage platform, Holo, is being backed by Hambro Perks Oryx Fund. The round follows a seven-figure (USD) seed round in early 2023, also led by Hambro Perks Oryx Fund and Saudi's Watheeq Proptech Venture.

Ali Qaiser, speaking about the investment, stated that Holo is very well placed to benefit from the rapid adoption of technology in acquiring real estate in the region. The platform's online presence allows individuals in the United Arab Emirates to check their eligibility for a mortgage, compare 500 products from 20 different lenders, and receive recommendations based on their profile and preferences. Holo's team handles all the legwork to get the loan processed.

Notably, Holo does not charge users for its services and makes money by getting paid by banks for finding them clients for their home financing products. The platform helps users complete the application process online, with a case manager guiding them throughout.

In summary, Holo's expansion plans are geared towards cementing Dubai’s position as a smart real estate hub, with potential growth through technology and agent network facilitation. The startup plans to use the latest funds to grow its presence in the United Arab Emirates and expand its footprint across the GCC, starting with Saudi Arabia.

  1. Holo, a technology-driven digital mortgage platform, aims to expand its footprint in the United Arab Emirates and potentially acquire a presence in more GCC countries, like Saudi Arabia, following its recent funding received from investors such as Dubai Future District Fund (DFDF) and Hambro Perks Oryx Fund.
  2. The business model of Holo, the pioneer digital mortgage platform in the Middle East, revolves around integrating technology with human expertise and facilitating agent connections within the UAE property market, while maintaining a free service for users, generating revenue by getting paid by banks for finding clients for their home financing products.

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