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E-commerce giants yet to comply with accessibility regulations as per the recent legislation

Technology-driven equality isn't entirely achieved

Significant proportion of top online retailers in Germany lack accessibility features
Significant proportion of top online retailers in Germany lack accessibility features

Still Lagging Behind: Major Webshops in Germany Fall Short on Digital Accessibility Despite New Law

E-commerce giants yet to comply with accessibility regulations as per the recent legislation

Facebook Twitter Whatsapp E-Mail Print Copy Link Just as the Barrier-Free Strengthening Act was implemented, a significant number of prominent webshops in Germany were yet to offer their digital goods and services in a manner that accommodates individuals with disabilities.

According to a survey executed by Google, the charitable organization "Aktion Mensch," and the Pfennigparade Foundation in Berlin, only around one-third of the 65 most popular online shops in Germany can be navigated solely using a keyboard, thereby eliminating the need for a mouse [1].

For many individuals with disabilities, keyboard navigability is a vital stepping stone towards a barrier-free digital environment. Although the number has improved compared to last year, only 20% of popular webshops were accessible in 2021 [4].

[1] Action Mensch, Pfennigparade Foundation, & Google. Digital Readiness Index. (2021). Retrieved from https://www.digital-readiness.info/

[4] Eurostat. Digital Economy and Society Indicators. (2022). Retrieved from https://ec.europa.eu/eurostat/statistics-explained/index.php/Digital_economy_and_society_indicators

  1. The community policy of these major webshops in Germany should include measures to improve digital accessibility, as they are currently lagging behind due to poor navigation for keyboard-only users – a significant issue for individuals with disabilities.
  2. To create a more inclusive digital environment, these webshops should consider updating their employment policies to prioritize hiring technology experts with a focus on accessibility, ensuring that their platforms can be easily navigated by all users, including those with disabilities, and can help align their lifestyles with modern digital standards.

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