Efficient streaming TV and DTC (Direct-To-Consumer) workflows are now made possible through Brazil's adoption of Evertz.io technology.

Efficient streaming TV and DTC (Direct-To-Consumer) workflows are now made possible through Brazil's adoption of Evertz.io technology.

Record Transforms to Streaming Linear TV with Evertz.io's Cloud-Native SaaS Platform

Record, a free-to-air television network in Brazil, is making a strategic move into streaming linear TV and direct-to-consumer (DTC) content. The network is leveraging Evertz.io's cloud-native software-as-a-service (SaaS) playout platform for its PlayPlus application.

CIS Group, a trusted partner in the broadcast industry, is assisting Record in this transition. They believe that Evertz.io's scalable and efficient solution, combined with their industry expertise, will ensure Record's success.

The transformation involves Record using cloud-based playout technology. This move allows Record to minimize upfront capital expenditure on broadcasting infrastructure, significantly reducing operational costs and enabling rapid deployment of new channels or content services tailored for streaming and DTC models.

Record will integrate Evertz.io with an automation system for new channel management possibilities. The platform supports custom Adaptive Bit Rate (ABR) streaming via HTTP Live Streaming (HLS) technology, ensuring optimal video quality.

The new solution features a centralized dashboard, making it possible to manage multiple channels. It also provides live inputs, video and audio mixing, multilanguage captioning, branding, and graphics. The design allows for rapid deployment and scaling of additional channels, integrating SCTE markers into content for seamless live-event transitions.

The move positions Record in line with growing market trends toward streaming and away from legacy broadcast systems. It opens multiple revenue streams such as subscription fees, targeted advertising, and sponsorships directly from consumers, improving monetization control and margins.

Felipe Andrade, vice president of sales at CIS Group, expressed excitement about Record's success in expanding its digital reach. He believes that this transformation will significantly enhance viewer engagement through direct consumer relationships.

With this strategic move, Record is aligning its technical infrastructure with modern consumption patterns and monetization practices, enabling scalable growth, operational savings, and diversified revenue sources.

1. Record, upon transitioning to streaming linear TV and DTC content, is utilizing Evertz.io's cloud-native SaaS platform for its PlayPlus application.
2. CIS Group, a key player in the broadcast industry, aids Record in this transition, asserting that the combination of Evertz.io's scalable solution and their industry expertise will secure Record's success.
3. Record's transformation incorporates the use of cloud-based playout technology, offering reduced operational costs and facilitating swift deployment of channels or content services designed for streaming and DTC models.
4. The integrated platform supports custom ABR streaming via HLS technology, ensuring high-quality video, and allows for new channel management possibilities when combined with an automation system.
5. The solution offers a centralized dashboard, live inputs, video and audio mixing, multilanguage captioning, branding, graphics, and rapid deployment and scaling of additional channels. SCTE markers are also integrated into content for smooth live-event transitions.
6. This strategic shift primed Record for the growing market trends toward streaming media and away from traditional broadcast systems, unlocking revenue streams like subscription fees, targeted advertising, and sponsorships directly from consumers, thereby enhancing monetization control and margins.

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