EGT Digital promotes Andres Troelsen to the position of Regional Sales Director for iGaming in LATAM region
In a strategic move to bolster its presence in the Latin American (LATAM) iGaming market, EGT Digital has appointed Andres Troelsen as its new Regional Sales Director for LATAM. Effective from August 1st, Troelsen will lead efforts to drive iGaming sales growth, signifying a focused leadership appointment that underscores EGT Digital’s commitment to the region.
With a degree in Business Administration and Management from Universidad de Palermo in Buenos Aires, Troelsen brings a wealth of experience to his new role. Throughout his career, he has held leadership positions across diverse sectors, including winemaking, shipbuilding, legal services, media, and entertainment. Most recently, he served as Commercial Director LATAM at Belatra.
Nadia Popova, Chief Revenue Officer and Vice President Sales & Marketing at EGT Digital, believes that Latin America is a region of strategic importance for the company. She considers Troelsen to be the ideal choice for achieving EGT Digital's ambitious goals in the LATAM region.
EGT Digital's strategic plan for expansion in LATAM centers on actively strengthening the company’s presence and market penetration. This includes participating in key regional gaming events, building localized partnerships, and focusing on sales growth initiatives tailored to LATAM markets.
Troelsen is confident that he will successfully increase EGT Digital's presence in the highly competitive LATAM region due to his extensive experience in the gaming industry and deep relationships with key operators throughout the local markets. EGT Digital's innovative developments, which have an excellent reputation as high-quality solutions able to satisfy the tastes of every type of player, will undoubtedly contribute to this growth.
In addition to Troelsen's appointment, EGT Digital is partnering with Optimove to power real-time CRM marketing in the iGaming sector. The company is also presenting brand-new products at iGB Live 2025.
Furthermore, EGT Digital has obtained a license to operate in Belgium and expanded its partnership with Bangbet in Nigeria. These moves demonstrate EGT Digital's ongoing commitment to global expansion and market diversification.
Andres Troelsen is optimistic about EGT Digital's prospects in LATAM. He is confident that the company's focus on localization, partnerships, and sales growth initiatives will enable it to quickly position itself as a top-tier player in the region.
- In line with its global expansion strategy, EGT Digital is exploring opportunities at the intersection of finance and technology, aiming to leverage these advancements in its sales growth initiatives within the LATAM iGaming market.
- With the penetration of sports betting and online gambling technology on the rise in Latin America, EGT Digital sees sports as a promising sector for potential collaborations and localized product development to further increase its presence in the region.
