Enhancement of Conversions, User Retention, and Lifetime Value through Native Screens
Forget the old days when only engineers got to deal with screens, mate. Now that apps rule the roost when it comes to linking brands to people, having a smooth performance and a rad user experience is paramount. And the consequences are financial: any hiccups or glitches on the screen can make you lose users faster than a cheesy pickup line.
Users expect page load times and movements to be as quick and slick as a social media platform like Instagram, Amazon or Uber. If your app fails to meet these standards, they’ll bolt faster than you can say "delete account." Investing in user experience (UX) – which includes using native screens – can give you a 100x return on every dollar spent.
No kidding, that's right: a dollar spent on UX can earn you a hundred bucks back. So let's see how native screens can help you boost up those metrics that impact your revenue the most: conversion rate, retention rate, and customer lifetime value (LTV).
How Native Screens Can Rock Your Business Metrics
Here are some of the ways native screens can help you shape results and retention rates:
1. Conversion rate
Mobile commerce and SaaS rely on conversion rate to stay afloat. Even if users are attracted, they need to finish their tasks easily. And it's here that native screens really shine.
Being designed for speed, native screens load pages faster and handle movements smoothly. When users press the "Buy Now" button, they expect an immediate response. Even minor delays can make them lose trust in the service. Research by Google shows that if mobile websites take one more second to load, conversions may drop by 20%.
Read more: Increase eCommerce Conversion Rate
2. Retention ratio
In mobile app performance, retention rate is a key metric but unfortunately, it can be easily messed up. Even though the costs of user acquisition grow, making users stay interested and come back is what builds lasting value for your app. Native screens help achieve this goal in various ways.
First impressions matter, don't they? Any trouble with animations, layouts, or anything else can be seen as a mark of poor quality. Because of their optimized rendering systems and built-in UI, native screens handle these image problems more easily. This means users can sign up quickly, chat faster, and feel less lost.
Studies show that users experiencing onboarding within the app tend to retain around 35-50% more users during the first 7 days than users who don't. With most people deciding to keep an app within the first 72 hours, it's vital to hold on to users from the start.
Native navigation patterns reflect what users are used to seeing. Many Android users are familiar with the bottom navigation bar while iOS users look for the swipe-back gesture to go back. If your app follows these principles, users will feel more empowered and less irritated.
Easy navigation encourages users to explore more content. As the app is engaging, users stick around longer, forming a habit. Over time, these experiences turn occasional users into devoted fans.
3. Customer Lifetime Value (LTV)
LTV combines the elements of creating products with looking to the future financially. It shows how valuable a customer is to your business in the long run, and retention and engagement play a significant role in that value. Native screens help make LTV stronger.
The better an app performs, the more likely users will use it. Creating with native screens allows you to create more effective user engagement loops, such as deep-linked notifications, in-app rewards, or a personalized welcome journey. Because user experiences are seamless, users react naturally.
Easier installation reduces the likelihood of users uninstalling the app. This means users are more likely to re-open it, refer friends, and make repeat purchases. For subscription-based apps, this ongoing income from subscriptions is crucial.
When it comes to encouraging users to spend more, upgrade, or avoid leaving, the performance layer is important. Native screens ensure the app stays responsive and smooth, keeping users engaged and earning money for you.
Bonus: Other Micro-Metrics That Native Screens Influence
With the help of conversion, retention, and LTV, native screens make a big difference to various small metrics that together affect both user satisfaction and business success.
- Bounce rate: Native apps are more likely to keep users because they load quicker and navigation is easy, causing fewer users to leave.
- Time to first interaction (TTI): TTI (time to first interaction) with a native app is shorter because users can start interacting immediately.
- App Store reviews: A poor user experience often results in bad feedback for the app, which impacts its visibility and credibility.
- Load speed (TTI, FCP): In native environments, how quickly page elements are displayed (TTI, FCP) is faster, leading to a better user experience and less user loss.
- Customer support tickets: Using native screens for customer support helps users understand better and keeps errors to a minimum, leading to reduced support and happier customers.
While these metrics might not be the main focus of your pitch, they are essential in the end. In highly competitive categories, such features can significantly affect how your app can grow or remain stable.
Read more: 25 Mobile App Metrics You Should Track
Last Words
Mobile product strategy focuses on more than just what the product looks like. The goal is to achieve results through successful performance. Smooth and responsive interfaces that native screens provide also increase business success.
No marketing campaign can fix your app's slow speed, confusion, or instability. People rarely abandon apps; they uninstall them first. After that, your chances of getting back are slim. Having native screens ensures every user has a reliable, quick, and consistent experience every time.
Investing in native isn't just about updating the design. It involves strategic thinking. If your screens are quick, there will be more conversions. When your user experience is good, people remember your site better. A stable company builds trust, which helps increase LTV.
For e-commerce, SaaS, and direct-to-consumer (DTC) mobile apps, competing and keeping users is tough. Native screens provide the key technology that helps an app work well and make money.
Want to get fast results without hiring developers? Twinr lets you turn your WooCommerce or Shopify store into a native app without any coding.
Frequently Asked Questions
1. What's the difference between using native and hybrid screens?
Native screens are developed using the tools recommended by each platform (such as Swift or Java), making them work better with the platform. Hybrid apps are usually not as fast and responsive because they run web-based code wrapped in a native shell.
2. Is it expensive to switch to native UI?
Traditionally, yes. There are distinct codebases for iOS and Android when developing natively, but with the help of Twinr, you can create a native app actively, without coding knowledge.
3. Can native screens improve push notification delivery?
Yes. Native apps can leverage the built-in push notification systems offered by the platform, leading to improved visibility and interactivity for the user.
4. Do native apps really perform better on low-end devices?
Yes. Native apps are optimized to work with any operating system, maintaining performance even on old or basic devices.
5. How do I measure these metrics in my app?
Depending on your platform, use Mixpanel, Firebase, or Amplitude to monitor key metrics related to conversion, retention, and LTV, among other performance-related metrics.
Gaurav Parvadiya
Gaurav is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. With a Master's degree in Computer Science, he specializes in no-code development, driving innovation in the mobile app industry. When he's not busy growing the company, you'll find him writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.
- As mobile commerce and SaaS businesses heavily rely on conversion rate, using native screens that load pages faster and handle movements smoothly can significantly boost conversion rates.
- By creating an easy and seamless user experience, native screens help retain users, resulting in a 35-50% higher retention rate during the first 7 days and potentially turning occasional users into devoted fans, thereby increasing the customer lifetime value (LTV).
