Enhancing Product Innovation for Automotive Original Equipment Manufacturers (OEMs) through Nexteer's Development Strategies
In the evolving world of automotive manufacturing, a significant trend is emerging: the move towards Software-Defined Vehicles (SDVs). This transition represents a growing desire among Original Equipment Manufacturers (OEMs) to assert greater ownership over the software that defines their brand and market position.
Enter MotionIQ, a software suite developed by Nexteer, a leading automotive technology company. MotionIQ supports this industry shift by offering OEMs the flexibility to design and integrate their own steering and chassis control features in-house.
Nexteer recognises the importance of autonomy in this process. They provide two approaches for developing steering and chassis control features: Nexteer-led development and OEM in-house development supported by Nexteer's systems integration expertise.
The benefits of MotionIQ are manifold. By enabling in-house design and integration of features, MotionIQ reduces costs for OEMs and provides them with the flexibility they need to innovate. This flexibility allows OEMs to move faster, delivering vehicles with superior safety, performance, and brand differentiation.
Moreover, MotionIQ enhances the driver experience by enabling advanced safety, performance, and comfort features. These features not only improve the driving experience but also contribute to the overall brand value of the vehicles.
Nexteer's MotionIQ software suite also offers tools for OEMs to accelerate chassis development. By simplifying the challenges of integrating safety-critical systems like steering and braking, MotionIQ enables OEMs to innovate on their terms, accelerate development for speed-to-market, and deliver driving experiences that differentiate their brands.
Nexteer has collaborated with some of the biggest names in the automotive industry, including General Motors, Ford, and Stellantis, in the development of MotionIQ technology. This collaboration underscores the industry's confidence in MotionIQ's potential to revolutionise the way vehicles are designed and developed.
In conclusion, MotionIQ is a powerful tool that empowers OEMs to take control of their future in the world of SDVs. By offering flexibility, cost savings, and the ability to innovate, MotionIQ is helping to drive the industry forward and redefine the driving experience.
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