European Legislative Body or Parliament of Europe
The Working Group on Intelligent Mobility is leading the digital marketing charge in shaping the national transition of the mobility sector, with a focus on achieving climate goals in transport. This group, comprising organizations such as Continental/AUMOVIO, Autonomous Reply GmbH, and OTH Regensburg (TC Kelheim | Hydrogen Cluster Danube), among others, is actively engaged in dialogue with politics and business to drive this transformation.
One of the key areas the Working Group is focusing on is the promotion of Mobility-as-a-Service (MaaS) business models and on-demand mobility. These digital approaches aim to make mobility more diverse, flexible, and sustainable. The development and expansion of relevant digital infrastructure, including cross-border payment and ticketing services, digital traffic infrastructure, and multimodal platforms, are crucial to the success of these models.
Networking of flexible and individual mobility offers with digital public transport is another significant aspect. This integration aims to create a seamless and efficient transport system, making it easier for individuals to choose more sustainable modes of travel.
Data-driven management of multi- and intermodal traffic is another result of digital marketing approaches in mobility. By collecting and analyzing data, traffic can be controlled and planned more effectively, reducing congestion and emissions.
Innovative sharing concepts are also part of this digital transformation. These concepts encourage the use of shared resources, such as vehicles and bicycles, which can help reduce the number of vehicles on the road and thus lower emissions.
However, it's not just about technology. The digital transformation of mobility also involves designing a fair and secure exchange of mobility data. Ensuring privacy and security is crucial in this digital age to build trust among users and stakeholders.
The digital transformation of mobility offers numerous opportunities for making mobility more sustainable and managing traffic in a multi- and intermodal context. From promoting MaaS and on-demand mobility to developing relevant digital infrastructure and networking flexible mobility offers with digital public transport, the Working Group on Intelligent Mobility is at the forefront of this exciting and necessary shift.
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