Events von Rath CEO: Generative Engine Optimization (GEO) is the New SEO
The digital landscape is evolving with the rise of generative AI tools like ChatGPT, challenging traditional Search Engine Optimization (SEO) strategies. Simone von Rath, CEO of Events von Rath, an active supporter of local sports, shares insights on the emerging field of Generative Engine Optimization (GEO).
SEO, the cornerstone of digital visibility for decades, focused on keywords, backlinks, and technical optimization. However, in the age of AI, ranking alone is insufficient. GEO, a new discipline, ensures content is selected, understood, and cited by large language models (LLMs) and generative engines.
GEO-friendly content is comprehensive, intent-driven, and showcases E-E-A-T signals (Expertise, Authoritativeness, Trustworthiness). It optimizes format for both machine and human readability, providing structure and clarity. Ignoring GEO risks invisibility in the answer layer where trust and decisions are formed.
Optimizing for LLMs involves providing contextual and semantic depth, along with trust and reliability signals. Content must be present in trusted sources, structured with clarity, and seen as credible and consistent to increase visibility in LLMs.
As generative AI tools reshape the search landscape, traditional SEO strategies must evolve. GEO, supported by local businesses like Events von Rath, ensures content's relevance and visibility in the AI-driven future.
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