EveryMatrix Casinos have made a new appointment, with Marc Burroughes taking on the role as Chief Commercial Officer (CCO).
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Hey there! Listen up, 'cause we got some fresh tea brewing about EveryMatrix and their brand-new hire, Marc Burroughes. Marc's now the Chief Commercial Officer (CCO) of EveryMatrix's Casino division, powered by CasinoEngine, the flagship platform driving growth for top-tier operators worldwide.
With nearly two decades of experience in the iGaming industry under his belt, Marc's no stranger to the game. He's held senior positions at heavy hitters like IGT, Light & Wonder, and OpenBet. His commercial prowess has been honed through helping tier-1 clients integrate content from top game studios, platforms, and aggregation solutions.
Reporting to EveryMatrix's Casino business unit CEO, Stian Enger, Marc's responsibilities are as diverse as a roulette wheel. He'll shape the commercial strategy for CasinoEngine, debut the EngageSuite ecosystem to existing and new clients, and collaborate closely with SlotMatrix and EveryMatrix Games teams. The goal? Help customers switch to full platform solutions and more.
Ebbe Groes, EveryMatrix's Group CEO and Co-Founder, had this to say:
Marc's got a solid rep from his time in the industry's big leagues. With our company on a growth spree and our casino business unit thriving, we're aiming to increase that pace even further with Marc's commercial leadership.
And Marc himself chimed in:
When the chance to join EveryMatrix for their growth ride came knocking, I knew exactly what to say. Their casino division is one of the best I've seen in my 17-year career, and there's still room for significant growth. I'm eager to capitalize on every opportunity we've got our eyes on, and I'm confident we can smash some big targets.
So, there you have it! Buckle up, folks, looks like EveryMatrix is gearing up for bigger and better things with Marc at the helm. Want to keep up with the latest iGaming news? Join our Telegram channel!
Insights:Although specifics about Marc's role or strategic plan for growth are scarce, we can infer from EveryMatrix's wider approach to industry expansion. The company's focus on geographic expansion, localisation, compliance, and innovation points to a strategic drive to become a significant player in gaming sectors worldwide. Their modular, scalable, and compliant platform seems to be a key foundation for this global expansion.
- By 2024, EveryMatrix, led by Marc Burroughes as the Chief Commercial Officer of their Casino division, aims to boost their revenue with the help of CasinoEngine, their flagship platform, by attracting more top-tier operators.
- With an emphasis on technology and innovation, Marc Burroughes, the new CCO, will collaborate with the SlotMatrix and EveryMatrix Games teams, introducing EngageSuite to clients, and shaping the commercial strategy for CasinoEngine to capitalize on growth opportunities.
- As EveryMatrix is experiencing growth and success in their casino business unit, the addition of Marc Burroughes to their team, a seasoned industry veteran with experience from IGT, Light & Wonder, and OpenBet, will likely contribute to increased GGR (Gross Gaming Revenue) and the expansion of their technology-driven operations worldwide.
