Exhibition Highlights: Prospects and Novelties at Prolight + Sound
### Prolight + Sound 2017: A Pivotal Event for the AV-Media Technology Industry
The 25th edition of Prolight + Sound, taking place from April 4-7, 2017, is set to be a significant event for the AV-media technology industry. This four-day exhibition, held at Messe Frankfurt, offers a unique platform for companies to showcase their latest innovations to an international expert audience.
#### A Hub for Networking and Innovation
Prolight + Sound provides a valuable opportunity for networking and showcasing the most recent advancements in the industry. The event is divided into several areas, including Audio + Sound (Halls 3.1 and 4.1), Light + Stage (Hall 3.0), Light + Multimedia (Hall 4.0), Light + Entertainment (Halle 5.0), and Education + Associations (Forum).
#### Displaying the Latest Advancements
In the Concert Sound Area, located centrally in the Agora, visitors can witness public address systems in action. Meanwhile, the Live Sound Area near the entrance to the city will present mobile PA systems, mobile stages, tent systems, and LED walls. The fairgrounds also offer open areas for demonstrating innovations under open-air conditions.
#### Recognising Achievements in the Industry
The Opus - German Stage prize, which has been awarded since 2002, recognises achievements in lighting design, technical realization, stage and scene design, and production. For 2017, the prize has been updated to allow for the awarding of individual and team achievements.
#### A Well-Attended Event
With over 90 percent of the exhibition space from the previous year already booked, the 2017 event is expected to be well-attended. Prolight + Sound serves as a globally unique business and marketing platform, connecting companies with sellers, distributors, professional users, media representatives, and talented young talents.
Michael Biwer, Group Show Director of the areas Entertainment, Media & Creative Industries of Messe Frankfurt Exhibition GmbH, has stated that the high levels of exhibition interest indicate the relevance of Prolight + Sound for the entire industry. Whether you're a seasoned professional or a budding talent, Prolight + Sound 2017 promises to be an event not to be missed.
Technology plays a crucial role in the demonstration of innovations at Prolight + Sound 2017, as companies use the platform to showcase their latest technological advancements to an international expert audience. Meanwhile, entertainment is at the heart of various areas within the exhibition, such as live music performances, lighting design, and stage productions, providing a hub for networking and innovation.
