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Expanding Its Same-Day Delivery Service, Amazon Advances Further

Expanding fulfillment centers for swifter delivery may come with additional costs for customers, according to retailer's strategy.

Rapid growth of Amazon's one-day delivery service
Rapid growth of Amazon's one-day delivery service

Expanding Its Same-Day Delivery Service, Amazon Advances Further

In the rapidly evolving world of online shopping, Amazon is leading the charge in speedy delivery services. The tech giant is expanding its same-day delivery service, aiming to provide customers with hundreds of thousands of items delivered within hours. This expansion involves growing the specialized fulfillment center footprint, with plans to add 231 more facilities in the U.S., providing an additional 82 million square feet of fulfillment-related space.

Amazon's sub-same day delivery service is a significant part of this expansion, relying heavily on the use of gig workers. This lean labor model, which also includes Amazon Flex independent contractors and partnerships with third-party delivery service providers, enables orders to be picked within 15 to 30 minutes of receipt, packed, and delivered over a four-hour block of time. The service is generally available free to Prime members on thousands of qualifying items, included with the Prime membership fee.

However, the business model could face challenges. California is most likely to be the first state to legislate against the use of gig workers, which could significantly impact Amazon's sub-same day delivery service business model.

Other retailers are also boosting their super-fast delivery options. Walmart, for instance, is using in-house resources for last-mile delivery from stores to consumers. Target, on the other hand, plans to spend $100 million on a next-day delivery initiative. These retail rivals may partner with third-party providers like Instacart, DoorDash, and Shipt to offer speedy same-day delivery service.

The sub-same day facilities enable Amazon to deliver its top 100,000 SKUs to customers within a 60-minute radius of drive time. Larger cities like Chicago and Los Angeles will likely require several sub-same day facilities, while cities with around 1 million people will likely need only one of these delivery stations.

It's important to note that the cost of Amazon's same-day delivery service is included in the Prime membership fee, unlike other retailers who often treat super-fast delivery as a paid premium add-on. The report from the Wall Street Journal suggests that the sped-up delivery option could come with added fees.

Despite the net loss of $2.7 billion in 2022 compared to net income of $33.4 billion in 2021, Amazon's net sales increased by 9% to $514 billion in 2022. The company's operating income decreased to $12.2 billion in 2022, compared with $24.9 billion in 2021.

In summary, Amazon's same-day delivery service offers a competitive edge in the e-commerce market, but the business model may face regulatory challenges. Other retailers are following suit, enhancing their super-fast delivery options, but at a potential added cost to customers.

[1] Source: Amazon's official website [2] Source: Wall Street Journal [3] Source: MWPVL [4] Source: Forbes

  1. The policy around the use of gig workers in Amazon's sub-same day delivery service could face changes, with California potentially leading the way in legislative updates.
  2. In the realm of super-fast delivery, not just Amazon is innovating; Walmart is leveraging in-house resources, while Target is investing $100 million in a next-day delivery initiative.
  3. Amazon's same-day delivery service, a key part of their business, is incorporated into the Prime membership fee, unlike many competitors who often charge additional fees for similar services.
  4. In the tech and finance sectors, Amazon reported a net loss in 2022, but still managed a 9% increase in net sales, reaching $514 billion.
  5. During breakings news on tv, we might hear about advancements in live updates concerning policy and regulation within markets related to business models like Amazon's sub-same day delivery service.
  6. The government, along with AI and technology, plays a significant role in shaping the labor and lifestyle aspects of business models, as demonstrated by the potential impact of legislative updates on gig workers.
  7. In the ever-growing landscape of online shopping and e-commerce, the race for faster delivery services, such as Amazon's same-day delivery, keeps investors and consumers alike on the edge of their seats. This competition extends to various markets, including finance, lifestyle, and even space, where new technological innovations are continually being developed.

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