Expansion phase signaled by Odds88 as they name Will Fyler as their new Managing Director
Odds88 Appoints Will Fyler as Managing Director, Signaling a New Era of Growth
In an exciting development for the sports data aggregation industry, Odds88 has announced the appointment of Will Fyler as its new Managing Director. Fyler, who joins the company in August 2025, brings over 17 years of industry experience to the table, having previously served as Chief Commercial Officer at Sporting Solutions.
The appointment comes at a time when Odds88 is experiencing strong momentum following its rebranding from TradeArt. This momentum is driven by increasing demand for Odds88's customisable odds feeds, market-leading risk management capabilities, and AI-driven API solutions.
Lara Falzon, CEO of Yolo Group's B2B brands, has hailed Fyler's appointment as the beginning of a new chapter for Odds88. Falzon believes that Fyler's extensive experience and commercial expertise will be instrumental in steering the company’s strategic roadmap focused on commercial growth, global expansion, and consolidating leadership in the sports data aggregation sector.
Fyler himself expresses excitement about joining Odds88's team, stating that he believes the company is at the forefront of redefining sports trading data. He looks forward to driving innovation for Odds88's partners and solidifying the company's position as a standout player in the industry.
As Managing Director, Fyler is responsible for defining and executing Odds88’s strategic roadmap. His leadership is expected to guide Odds88’s expansion efforts internationally and strengthen its position as a leading provider of sports data aggregation solutions, although specific strategic initiatives have not been detailed in the available information.
Fyler's previous roles include positions at Spotlight Sports Group, TXODDS, and Fitzdares, all of which have contributed to his deep understanding of the sports betting sector. He expresses anticipation about solidifying Odds88's position as a leading player in the industry, considering the company a business with bold ambitions to innovate at scale.
The new chapter at Odds88 is defined by a sharp commercial focus and bold product-focused thinking. Fyler's appointment is a testament to Odds88's agile and forward-thinking nature, which has played a significant role in attracting top talent like Fyler to the company.
In conclusion, the appointment of Will Fyler as Managing Director of Odds88 marks a significant milestone in the company's journey towards global expansion and leadership in the sports data aggregation sector. With Fyler's extensive industry experience and commercial expertise, Odds88 is poised to innovate at scale and solidify its position as a standout player in the industry.
[1] SportsPro Media [2] Gaming Intelligence [3] SBC News
- The appointment of Will Fyler as Managing Director at Odds88 signals a shift towards strategic growth in the sports data aggregation industry, merging finance and technology to drive business expansion and consolidate leadership.
- With Fyler's extensive background in sports betting and his focus on innovation, Odds88 aims to redefine sports trading data, leveraging technology to stay ahead in the competitive sports and technology business landscape.
