Exploring the Efficiency of MakeMyTrip's Myra AI: A Look into Its Role as a Personal Travel Assistant
MakeMyTrip's latest addition, Myra, is an AI chatbot designed to revolutionise holiday planning by offering personalised travel suggestions and booking capabilities. However, its budgeting capabilities leave room for improvement[1].
Myra, found under the "Where2Go" section on the desktop, is a convenient and accessible way to book trips in one place. It offers speed and simplicity in travel planning, making it particularly handy for first-time travellers who may feel overwhelmed by traditional booking platforms[2].
However, Myra sometimes struggles with accurately calculating costs and balancing budgets, which can be problematic for budget-conscious travellers[1]. For instance, a couple planning a holiday to Thailand with a budget of ₹60,000 found Myra recommending flight options costing around ₹40,000[1].
Despite these limitations, Myra excels at suggesting relevant travel destinations, sometimes highlighting options users might not have considered[1]. It's a decent alternative for those who value convenience over control, but manual searches may still be the more reliable method for budget-conscious travellers.
Myra's placement under "Where2Go" is unintuitive and could deter users. On mobile, discovering Myra is slightly better, but still limited to those who actively explore the platform[3].
The assistant is still evolving, with ongoing improvements expected, including enhancements in budget handling and user experience[3][4]. For frequent flyers or budget-conscious travellers, Myra may currently be too basic for their needs. But with continuous development, Myra could become a powerful tool in the world of travel planning.
In conclusion, Myra offers a promising start in the integration of AI into travel planning services. While its budgeting logic leaves much to be desired, it is a step in the right direction towards a more streamlined and personalised travel planning experience.
Key Points:
- Budgeting Limitations: Myra struggles with accurately calculating costs and balancing budgets, which can be problematic for travelers on a tight budget[1].
- Convenience Over Control: Myra is beneficial for users seeking quick and simple travel planning but may not offer the level of budget control needed for more detailed planning[1].
- Future Development: The assistant is still evolving, with ongoing improvements expected, including enhancements in budget handling and user experience[3][4].
- Myra is best suited for those valuing simplicity and speed over detailed budget control[1].
- Myra's placement under "Where2Go" is unintuitive and could deter users.
- For now, Myra is a decent alternative for those who value convenience over control.
- Myra's budgeting accuracy is questionable, as demonstrated by a couple's holiday to Thailand with a budget of ₹60,000, for which Myra recommended flight options costing around ₹40,000[1].
- Myra excels at suggesting relevant travel destinations, sometimes highlighting options users might not have considered[1].
- On mobile, discovering Myra is slightly better, but still limited to those who actively explore the platform[3].
Myra, an AI chatbot in India, is decent for users seeking speed and simplicity in travel planning, but its budgeting capabilities may not meet the needs of budget-conscious travelers, as demonstrated by a couple planning a holiday to Thailand with a budget of ₹60,000, for whom Myra recommended flight options costing around ₹40,000. Despite these limitations, Myra's future development includes ongoing improvements, with a focus on enhancing budget handling and user experience.
