FC Barcelona secures a worldwide partnership deal with cryptocurrency trading platform WhiteBIT
Barca Strikes Gold with WhiteBIT - A Cryptocurrency Power Play
Get ready, soccer fans! The legendary FC Barcelona has entered the cryptoverse, teaming up with European crypto platform WhiteBIT as its official exchange partner until 2025.
In a move to propel its global commercial expansion and remain a trailblazer both on and off the pitch, Barcelona plans to collaborate with WhiteBIT on a plethora of online and offline activities to bring together crypto enthusiasts and soccer fanatics.
The alliance will extend to Barcelona's handball, basketball, roller hockey, and futsal teams as well. Raising awareness about cryptocurrencies within the sports community is another key objective of this dynamic duo. You might catch the WhiteBIT logo shining bright on the iconic Camp Nou during match days!
Juli Guiu, FC Barcelona's Vice president of the Marketing area, shared his excitement: "This new partnership is another testament to our commitment to innovation, helping us to continue growing and developing our global commercial expansion strategy."
Volodymyr Nosov, WhiteBIT's CEO, described the partnership as a "significant step for the community as a whole," further explaining, "We dream big, and we're sure that our cooperation will bring a new experience of using cryptocurrencies for everyone."
FC Barcelona first dipped its toes in the crypto waters back in 2020 by partnering with Chilliz, introducing the BAR token. Last November, the club took things to the next level with a global partnership with NFT marketplace Ownix, promising to release digital collectibles honoring their rich history. However, the partnership was short-lived due to legal issues involving an Ownix consultant.
But the show must go on, as they recently joined forces with their arch-rival, Real Madrid, filing a joint Metaverse trademark application. The aim? To offer NFTs, virtual clothing, crypto management software, and e-wallets for soccer devotees.
So buckle up, folks! It's gonna be a wild ride as the world of soccer melds with cryptocurrencies, bringing exciting opportunities for fans and financial freedom for the masses!
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References:
- FC Barcelona partners with WhiteBIT
- WhiteBIT Opens the International Crypto Trading Cup 2025 at El Clásico
- Barcelona's Partnership with WhiteBIT Goes Beyond Cryptocurrency
- FC Barcelona, in collaboration with WhiteBIT, plans to combine cryptocurrency trading, NFTs, and sports, aiming to bring crypto enthusiasts and soccer fanatics together.
- As part of the partnership, the WhiteBIT logo may be visible on the iconic Camp Nou during match days, marking a significant fusion of technology and finance in European-leagues like Laliga.
- In addition to football, the alliance encompasses Barcelona's handball, basketball, roller hockey, and futsal teams, signifying a broader exploration of crypto adoption in sports.
- Juli Guiu, FC Barcelona's vice president of the Marketing area, emphasizes the partnership's role in facilitating innovation and nurturing the club's global commercial expansion strategy.
- The collaboration between FC Barcelona and WhiteBIT marks another step towards mainstreaming cryptocurrencies in sports, following the club's previous ventures into the crypto world, including partnerships with Chilliz and Ownix.
