Financial institution Absa forms alliance with leading research company Absolute Strategy Research
Absa Corporate and Investment Banking (CIB) has announced a strategic partnership with Absolute Strategy Research (ASR), a leading independent macroeconomic research provider. This collaboration aims to provide Absa's clients in Africa with enhanced access to global research and insights.
Founded in 2006, ASR has consistently been ranked as the top independent macroeconomic research provider by Institutional Investor and Extel. The partnership marks an important step for ASR, expanding its research distribution into high-potential African markets.
Peter McGahan, CEO at ASR, expressed delight about partnering with Absa to expand ASR's reach to African markets. He believes this collaboration will equip Absa's corporate and institutional clients with robust, globally informed insights, enhancing their ability to navigate global shifts and make strategic investment choices in Africa’s evolving economic landscape.
Quintus Kilbourn, head of equities at Absa CIB, stated that the partnership strengthens Absa CIB's global research capability. It brings insights typically available only to clients of global banks, improving Absa's research strength.
Through this collaboration, Absa clients will gain access to ASR's full suite of research and proprietary content. This includes leading analysis in economics, equity and FX strategy, investment strategy, asset allocation, multi-asset views, and climate macro strategy.
The partnership also involves joint thought leadership initiatives. Absa and ASR will jointly produce co-branded thought leadership materials, such as the Annual Absa Investor Survey and the integration of ASR’s Asset Allocation Survey for Africa. These initiatives aim to provide deeper insights into market sentiment and peer positioning.
The collaborative engagements are tailored to client-specific themes and priorities. Clients will benefit from exclusive webinars, monthly teach-ins, and in-person engagements led by ASR founders and senior analysts.
As macroeconomic dynamics, geopolitical developments, and climate-related risks increasingly influence African markets, this collaboration ensures that Absa clients are better equipped to navigate global shifts with confidence.
The partnership reinforces both firms' commitment to empowering clients with world-class intelligence. Through this collaboration, Absa aims to enhance the quality of its in-house research product and client conversations.
In summary, the strategic partnership between Absa and ASR equips Absa’s corporate and institutional clients with robust, globally informed insights, enhancing their ability to navigate global shifts and make strategic investment choices in Africa’s evolving economic landscape.
The partnership between Absa and ASR, rooted in finance, business, and technology, will empower Absa's clients with enriched access to global research and insights, thereby equipping them with robust, globally informed insights to make strategic investment choices in Africa's evolving economic landscape. This collaboration will strengthen Absa CIB's global research capability, bridging the gap between traditional research available to global banks and Absa's clients, backed by ASR's top-ranked macroeconomic research.
