Financial institution in Manchester, England, collaborates with Doshi to commence an integrated financial literacy platform.
Manchester Credit Union (MCU) has taken a significant step forward in enhancing member engagement and financial wellbeing with the launch of their new digital financial coaching platform, The Money Hive. Powered by Doshi, this innovative platform offers interactive financial lessons, personal goal setting, and rewards to motivate participation and learning[1].
The partnership between MCU and Doshi marks a bold move towards transforming member engagement at MCU. With the addition of The Money Hive, MCU aligns with broader credit union initiatives to embed impact and responsible finance into their service models, aiming to build stronger financial resilience for their members and communities[2].
The Money Hive is designed to improve members’ financial knowledge, empower them to set and achieve financial goals, and ultimately enhance their financial wellbeing. Members can complete educational modules, set financial goals, and earn points to incentivize continued engagement, thereby bolstering their financial literacy[3].
The platform offers instant, in-app access to over 200 bite-sized lessons on various financial topics, making it easy for members to learn at their own pace[1]. The embedding of Doshi directly into MCU's platform redefines what it means to be a trusted financial partner, as members can access financial education seamlessly within their digital environment[4].
The platform is embedded into MCU's digital environment via API integration with CUApps and Incuto, ensuring a scalable and white-labelled interface that fits seamlessly with MCU's existing systems[4]. The average number of lessons per user on The Money Hive is over 9, demonstrating its effectiveness in engaging members[1].
Daniel Ros, CEO of Doshi, is proud to support MCU in becoming a pioneer in digital member engagement. He believes that this partnership sets a new standard for digital-first, embedded financial education, empowering members to build confidence and healthier money habits[1].
This partnership between MCU and Doshi paves the way for a broader rollout of Doshi's platform across credit unions and community banks in the UK, Ireland, and the United States. With its plug-and-play model and utilization of banking-as-a-service platforms as the integration layer, the rollout promises to be seamless and efficient[1].
Hundreds of MCU members have already engaged with The Money Hive, reflecting MCU's commitment to helping members make informed financial decisions and build healthier money habits[1]. This partnership demonstrates that credit unions can move fast, stay personal, and lead on financial wellbeing, setting a positive example for the financial industry as a whole[5].
[1] - Doshi Press Release [2] - Credit Union Times [3] - Financial Wellbeing [4] - CUApps [5] - Manchester Credit Union
The partnership between Manchester Credit Union (MCU) and Doshi positions MCU to offer digital financial coaching, combining finance, technology, and business with their new platform, The Money Hive. This collaboration signifies MCU's transition into a digital-first credit union, leading the way in financial wellbeing, encompassing initiatives such as finance, business, and technology.
As Doshi's platform expands across credit unions and community banks in the UK, Ireland, and the United States, MCU's partnership serves as a model for efficient integration, applying technology to enhance financial education and promote responsible finance.
