Financial services company CrediLinq secures $8.5 million during Series A funding round, aimed at boosting growth in B2B embedded finance sector.

Financial services company CrediLinq secures $8.5 million during Series A funding round, aimed at boosting growth in B2B embedded finance sector.

CrediLinq, an AI-powered embedded finance platform, has announced the successful closure of its Series A funding round, securing $8.5 million in investments. The round was led by OM/VC and MS&AD Ventures, with additional participation from Citi North America, Rustem Family Office, and returning investors such as 500 Global, Epic Angels, 1982 VC, and Big Sky Capital.

The funding will be primarily used to enhance CrediLinq's technology stack, with a focus on improving AI-led credit algorithms. This investment will also support the strengthening of CrediLinq's leadership bench in sales, marketing, product, and tech to facilitate expansion in target markets.

Jon Soberg, Managing Partner at MS&AD Ventures, expressed his belief that CrediLinq's focus on embedding credit within digital workflows is exactly what today's rapidly evolving digital economy demands. Lee Smallwood, Global Head of Markets Innovation & Investments at Citi, also sees CrediLinq's innovative approach to embedded finance as complementing their goal to transform financial services.

CrediLinq's AI-driven platform offers a scalable solution to B2B platforms that want to embed lending as a complementary, value-add offering. Its solutions can be embedded across various platforms including procurement, supply chain, e-commerce marketplaces, freelance platforms, banking, accounting, and payments. CrediLinq already has integrations with key e-commerce marketplaces such as Amazon, Lazada, and TikTok Shop.

Deep Singh, Founder and Group CEO of CrediLinq, stated that the funding will accelerate the growth of embedded finance globally. The company aims to partner with larger digital platforms in the United States, the UK, and Australia to drive user growth, although specific expansion plans for these markets are not yet publicly disclosed.

Vikram Kotibhaskar, Co-founder of CrediLinq, mentioned that the embedded credit revolution is gaining momentum, and CrediLinq is at the forefront of this innovation. Many of CrediLinq's users have reported consistent, immediate ROI from their crediting platforms. The improved algorithms are expected to reduce non-performing loans (NPLs), improve 'Default On' collections, and build agentic workflows to drive efficiency.

Mark Munoz, Managing Partner at OM/VC, supports CrediLinq's growth into a global leader in credit-as-a-service. Vishal Harnal, Managing Partner at 500 Global, is doubling down on their investment in CrediLinq as they scale their AI-powered platform globally.

While CrediLinq is actively growing and raising capital to enhance its platform for SMEs, there is no explicit, publicly available statement on detailed expansion strategies or timelines for the US, UK, and Australia according to the current information. However, the recent focus on leveraging AI in embedded finance services and expanding their service footprint broadly could imply plans to grow in these key English-speaking markets where embedded finance is increasingly adopted.

[1] Source: TechCrunch [4] Source: Fintech News Asia

1. The investment secured by CrediLinq in its Series A funding round, led by OM/VC and MS&AD Ventures, will mainly be utilized to upgrade CrediLinq's technology stack, particularly to advance AI-led credit algorithms.
2. CrediLinq's AI-driven platform caters to B2B platforms seeking to embed lending as an additional, value-add offering, and can be integrated across various platforms such as procurement, supply chain, e-commerce marketplaces, freelance platforms, banking, accounting, and payments.
3. Deep Singh, Founder and Group CEO of CrediLinq, plans to partner with larger digital platforms in the United States, the UK, and Australia to stimulate user growth, although specific expansion strategies for these markets have not yet been unveiled publicly.
4. With the goal to become a global leader in credit-as-a-service, Vishal Harnal, Managing Partner at 500 Global, has announced a doubling down on their investment in CrediLinq, as they aim to scale their AI-powered platform globally, potentially implying growth in key English-speaking markets where embedded finance is increasingly being adopted.

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