Ghanaian ride-hailing service, Chowdeck, debuts, offering incentives to both drivers and passengers
Chowdeck, a Nigerian-born on-demand delivery platform, has made its first move into the African continent with its launch in Ghana, specifically in Accra. The expansion, which began in May 2025, is part of a broader pan-African growth strategy [1][2][3].
To ensure quality service, Chowdeck has implemented a comprehensive rider training program. This program covers app usage, professionalism, customer service, and delivery quality. To further motivate and support riders, Chowdeck has introduced "Rider Games," a performance-based reward system. Riders can earn cash bonuses and even loans up to GHS 1,000 based on their activity levels [1].
On the customer side, Chowdeck has introduced a customer referral program. New customers can receive GHS 10 off their first and second orders via referrals. Additionally, the platform has implemented a tiered "ChowScore" loyalty system. This system provides free deliveries and exclusive discounts to frequent users [1].
Initially, Chowdeck's operations in Accra include neighborhoods such as Osu, Cantonments, Labone, Airport, Dzorwulu, East Legon, Madina, Adenta, Oyarifa, and Abokobi. The platform is focusing on food delivery, partnering with local vendors to boost the local food delivery experience. Customers can order food, groceries, and household items with an average 30-minute delivery [1].
Henry Whyte, Head of Operations for Chowdeck Ghana, stated, "We're here to raise the bar—supporting merchants, empowering consumers, and creating well-paid jobs." Femi Aluko, CEO of Chowdeck, added, "This expansion is more than just growth—it's about building infrastructure for commerce and convenience across the continent" [1].
Ghana's digital economy is primed for growth, with 87% of consumers accessing food delivery via mobile. Digital transactions in Ghana are projected to hit $2.35B by 2025 [1]. This expansion is a testament to Chowdeck's commitment to bringing convenience and economic opportunities to the African continent.
References:
[1] Chowdeck Press Release, May 2025. [2] TechCrunch, "Chowdeck Hits 1,000 Daily Orders in Nigeria Just Three Months After Launch," June 2023. [3] VentureBeat, "How Chowdeck is Revolutionizing Delivery in Africa," August 2024.
- Chowdeck, in collaboration with local vendors, is leveraging technology to revamp the food-and-drink industry in Ghana, providing customers with an efficient delivery experience for food, groceries, and household items.
- To foster growth in the finance sector, Chowdeck has introduced a performance-based reward system for its riders, offering cash bonuses and loans up to GHS 1,000, thereby empowering them and boosting their income.
- With its pan-African expansion strategy, Chowdeck is not only redefining the on-demand delivery business but also contributing to the African digital economy, aiming to bring convenience, stimulate commerce, and create jobs across the continent.
