Ghanaian startup Chowdeck officially debuts, providing incentives for both customers and delivery riders
Chowdeck Launches in Ghana, Rapidly Gains Traction in Digital Delivery Market
Chowdeck, a Nigerian-born on-demand delivery platform backed by Y Combinator, has made its mark in Ghana, expanding its operations to the capital city, Accra. The company, which surpassed 1,000 daily orders within just three months of launching, is poised to redefine the on-demand delivery experience in Ghana[1].
The new service operates in various Accra neighbourhoods, including Osu, Cantonments, East Legon, and more, offering fast and reliable deliveries through a network of trained riders[2]. To ensure quality service and safety, Chowdeck initiated a rider training program upon entering the Ghanaian market[3].
Chowdeck's strategy in Ghana combines technology, rider empowerment, and customer incentives. Riders in Ghana can access a performance-based reward system called "Rider Games," offering cash bonuses, and may qualify for loans up to GHS 1,000 based on their activity levels[4]. Customers, on the other hand, benefit from a referral program offering GHS 10 discounts on initial orders and a tiered loyalty program called "ChowScore," providing perks such as free deliveries and exclusive discounts[1].
The expansion into Ghana marks Chowdeck's first move in a broader pan-African strategy, with the aim of scaling its presence beyond Nigeria. This move positively impacts Ghana's digital economy by increasing the adoption of digital on-demand services, creating jobs for thousands of riders, and fostering fintech solutions such as microloans for riders[1][5].
Henry Whyte, the former head of operations at Bolt Ghana, is leading Chowdeck's local operations in Ghana. According to Whyte, Chowdeck aims to support merchants, empower consumers, and create well-paid jobs in Ghana[6].
Chowdeck's service in Ghana allows customers to order food, groceries, and household items for average 30-minute delivery. With 1.5M users and 20K+ riders across 11 Nigerian cities, Chowdeck's logistics system is designed for both consumers and businesses[7].
As part of its commitment to maintaining service quality, Chowdeck offers ongoing training sessions for its riders in Ghana. New riders receive training in app usage, professionalism, customer service, and delivery quality[3].
Ghana's digital economy is projected to reach $2.35B by 2025, and 87% of Ghanaian consumers access food delivery via mobile[8]. Chowdeck's entry into the Ghanaian market could significantly contribute to this growth, positioning itself as a key player in Ghana's evolving digital economy landscape.
References:
- TechCrunch
- TechCabal
- MyJoyOnline
- GhanaWeb
- Business Ghana
- Modern Ghana
- Techpoint Africa
- Statista
- Chowdeck's digital delivery service, which has gained traction in Ghana, is revolutionizing both the lifestyle and food-and-drink sectors by offering fast and reliable deliveries.
- The company's business strategy in Ghana also includes fostering fintech solutions such as microloans for riders, thereby catering to the finance industry.
- With technology at its core, Chowdeck is expanding its operations beyond Nigeria, penetrating the transportation industry in Ghana with a network of trained riders.
- As the digital economy of Ghana is projected to reach $2.35B by 2025, the integration of technology-driven services like Chowdeck could significantly impact general-news related to the industry and business growth.
