Global advertising firm, VCCP, establishes a cross-border studio aimed at delivering an unconstrained approach to ad production on a global scale.
In a move to revolutionize the content creation industry, VCCP Group has launched a new global studio named Girl & Bear. The studio, which was established in 2021, is focused on delivering high-quality, social-first content and tech services with a strategy of "Craft without Compromise."
Girl & Bear is designed to centralize production services on a global scale while maintaining agility and a deep understanding of local markets. With offices in the UK, Czechia, Spain, and the US, the studio operates a lean and agile local presence supported by a strong global production network. This integrated structure aligns creative, strategy, media, and production from the start, aiming to produce more effective work for clients such as E.ON, Mondelez, LinkedIn, Virgin Media O2, Dominos, and Canon.
Anthony Austin, the former executive creative director at Bartle Bogle Hegarty London, has joined Girl & Bear as the executive head of production. Austin's expertise will be instrumental in strengthening the studio's production team and improving methods of advertising production, particularly in response to the challenges posed by the Covid-19 pandemic.
With the addition of Anthony Austin, Girl & Bear has bolstered its leadership team. The studio comprises 250 employees from across markets including Madrid, Prague, San Francisco, New York, Singapore, Sydney, and Shanghai. The studio is headquartered in London and operates as an integrated unit within VCCP's global network.
Girl & Bear's strategy centers on combining a global, centralized production capability with local expertise and cross-department collaboration to produce quality-driven, scalable content solutions for diverse clients. This approach allows the studio to offer centralized production services with a flexible, joined-up approach that spans multiple disciplines to improve efficiency and creative outcomes.
Under the leadership of CEO Claire Young and CPO Robert Valdes, Girl & Bear is committed to maintaining high standards and fostering a supportive team environment while expanding internationally, particularly in the US market. The studio's global reach alongside localized teams enables it to offer a unique blend of scale, speed, craft, and market-specific insights, making it an attractive choice for clients seeking high-quality content production services.
Girl & Bear, with its global reach, is leveraging technology to deliver quality content and tech services for their diverse clientele in the business sector, including E.ON, Mondelez, LinkedIn, Virgin Media O2, Dominos, and Canon. Anthony Austin, the new executive head of production, brings expertise in advertising production that will help the studio adapt to challenges posed by the Covid-19 pandemic and improve its production team's efficiency.
