Global Marketing Services Leader: Publicis Groupe Ranks High in Forrester's Evaluation
New and Improved Article
Hey there! Let's dive into a lively discussion about the major players in the marketing scene, shall we? Given the latest scoop from Forrester's global marketing services report Wave, Publicis Groupe took the lead, closely followed by WPP and Omnicom Group.These three powerhouses were recognized for their global reach and top-notch offerings.
In this report, Forrester's principal analyst, Jay Pattisall, evaluated ten global marketing providers based on seventeen criteria, with the goal of aiding CMOs in choosing the best marketing partner. According to Forrester's Waves, agencies are categorized as leaders, strong performers, contenders or challengers.
While Accenture Interactive, Dentsu, IPG, and Deloitte Digital emerged as strong performers, Media.Monks was identified as a standout in this report. However, it seems there's a slight twist — the exact title and year (2022) of the Forrester report on global marketing services haven't been clearly specified in the available sources.
You might be wondering, "Well, who are the strong performers in a global marketing services Forrester Wave report for 2022? The sources I've seen don't provide a direct answer for that specific category and year". For the most accurate and comprehensive information, it's best to refer directly to Forrester’s original Wave reports for the relevant year and category.
Just as a heads up, strong performers, often called "Leaders" or "Strong Performers", typically occupy the top two spots in Forrester's evaluation quadrants. For instance, Blend was recognized as a leader in the field of AI & analytics, while HCLTech shone brightly in cloud services, both in separate Forrester Wave reports — not specifically for global marketing services.
Here's a quick rundown for related Forrester Wave recognitions:
| Company | Forrester Wave™ Report & Year | Recognition | Sector ||------------|----------------------------------------|----------------------|--------------------------|| Blend | Customer Analytics Services, Q2 2025 | Leader | AI & Analytics || HCLTech | Cloud Migration, Asia Pacific, Q4 2022 | Leader | Cloud Services |
The upcoming Forrester Wave report on global marketing services in 2022 might reveal the strong performers in the field. With this in mind, it's feasible that some technology-driven companies specializing in finance and business could potentially emerge as strong performers, given their expertise in these areas and the increasing importance of technology in marketing.
