Gopuff Introduces a Gummy Product Line Endorsed by Tom Brady
In a groundbreaking collaboration, seven-time Super Bowl champion Tom Brady and instant-commerce company Gopuff have joined forces to introduce a new line of organic vegan gummy snacks, aptly named GOAT Gummies.
Founded in 2013, Gopuff uses cutting-edge technology, national infrastructure, and a hyper-local logistics network to deliver items quickly to customers across the United States and the United Kingdom. This partnership with Brady marks an exciting expansion for the Philadelphia-based company, which recently ranked No. 94 on Progressive Grocer's 2025 list of the top food and consumables retailers in North America.
The creation of GOAT Gummies was a collaborative effort between Brady and Gopuff, with the football legend playing an active role in refining, perfecting, and ensuring the product met his high standards. The gummies are made in France and do not contain artificial sweeteners, dyes, or flavors, using real fruit instead.
The lineup of GOAT Gummies includes several delicious flavors such as Sweet Rush (pear, mango, passion fruit, cherry), Sour Burst (tangerine, apricot, grapefruit), and Tropic Fusion (passion fruit, raspberry, pomegranate). Each 4-ounce pack retails for $4.99 and can be delivered in as fast as 15 minutes via Gopuff.
The marketing campaign for GOAT Gummies is as innovative as the product itself. It includes in-person activations, influencer partnerships, video content, and more. A hero video features two versions of Brady - one "organic" and one "artificial" - in a comic explanation of the creation of an organic, artificial-ingredient-free snack brand.
GOAT Gummies will be featured in playful activations in New York City and Miami, including goat walks, drones, and other fun activities. This collaboration between Brady and Gopuff is part of an ongoing multi-year partnership that also includes product development, content creation, community support initiatives, fan experiences, and brand awareness efforts.
Tom Brady, an entrepreneur as well as a football legend, is also an investor in Gopuff. This partnership is a testament to the synergy between Brady's entrepreneurial vision and brand influence and Gopuff's instant-commerce capabilities. With the success of GOAT Gummies, it's clear that this collaboration is just the beginning, with more product innovations and community initiatives on the horizon.
Most recently, Gopuff and Brady joined forces on a free water initiative to help people in the Los Angeles area after the January 2025 wildfires. The partnership between Brady and Gopuff is not just about delivering high-quality snacks; it's about making a positive impact on communities.
In summary, the partnership between Tom Brady and Gopuff is a powerful combination that promises to deliver unique, high-quality snack products like GOAT Gummies and potentially expand into further collaborative offerings and community initiatives. With Brady's emphasis on great taste and healthier, organic options, and Gopuff's rapid delivery capabilities, GOAT Gummies are set to become a premium, convenient snack choice for consumers.
- Tom Brady, an investor in Gopuff, has partnered with the instant-commerce company to create a line of organic vegan gummy snacks, GOAT Gummies, marking an expansion for Gopuff's private label business in the food-and-drink sector.
- The innovative marketing campaign for GOAT Gummies includes influencer partnerships, video content, and in-person activations, furthering Gopuff's business ventures into lifestyle endorsements and entertainment.
- With the success of GOAT Gummies, the collaboration between Brady and Gopuff signifies a synergy of finance and technology that aims to reshape the food-and-drink industry by offering premium, health-conscious snack options to consumers.
- Beyond snack innovations, the partnership between Brady and Gopuff has led to community initiatives such as the free water initiative in Los Angeles following the January 2025 wildfires, demonstrating a commitment to positive societal impact and aligning with Gopuff's vision for broader corporate social responsibility.
